PressBox Articles

• Contextual Advertising Expert Seedtag Opens US Headquarters in New York

  3 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced the opening of its US headquarters in New York. By opening its headquarters in the United States, Seedtag continues in its mission to become the global contextual [...]

• Total Media & Picnic Launch BritBox’s ‘Why Didn’t They Ask Evans?’ with New Clips Format

  3 years ago News

  

  Streaming service BritBox has worked with Total Media and Picnic to drive subscriptions via an entirely new mobile ad format called Clips. Inspired by the rise in popularity of mobile video content, the new format was used for the launch [...]

• Buyers Willing to Pay More for Premium High Quality & Trusted Inventory IAB Europe Survey Finds

  3 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (July 14th, 2022) released results of a new survey, which surveyed buyers to identify their digital advertising quality concerns and understand their attitudes towards industry [...]

• Hawk Strikes Global Partnership with Azerion’s Proprietary SSP

  3 years ago News

  

  Hawk Platform, the fully multi-channel demand-side platform (DSP), announced a global partnership with Azerion’s proprietary SSP, Improve Digital. The collaboration with the digital entertainment and media platform will enable marketers to reach Azerion's audiences at scale, via impactful rich media [...]

• Index Exchange Announces Partnership with Scope3 to Enable a Greener Digital Media Ecosystem

  3 years ago News

  

  Index Exchange Inc., one of the world’s largest independent ad exchanges, announced a partnership with Scope3, a leader in supply chain emissions data, in order to help marketers make data-driven decisions that reduce their carbon footprint. Index is committed to [...]

• Amplified Intelligence Appoints Anneliese Urquhart as Chief Product Officer

  3 years ago News

  

  The world’s only truly omnichannel attention measurement company Amplified Intelligence is expanding its product team. The Australian-based company – a global leader in the research and measurement of human attention to advertising is changing the way that media is measured [...]

• Playground xyz Shines a Light on the Nuanced Interplay Between Context, Creativity & Attention

  3 years ago News

  

  Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative, and attention, as it continues to position itself at the forefront of the attention space. In what stands as the world’s biggest [...]

• Clinch Accelerates Business Growth Across EMEA with New Sales Lead & Platform Launch

  3 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Management Platform, announced a strategic new hire in the EMEA Region, further advancing the company’s global expansion and commitment to bringing innovative ad [...]

• Anzu Announces Former AdColony SVP APAC Tom Simpson as Strategic Advisor

  3 years ago News

  

  Anzu.io, the world's most advanced in-game advertising platform, has today (July 12th, 2022) announced the appointment of Tom Simpson, former SVP APAC at AdColony, as its newest strategic advisor with a special focus on the Asia-Pacific Region. Simpson brings vital experience [...]

• Nano Interactive Appoints Matthew Beck as VP, Partnerships

  3 years ago News

  

  Nano Interactive, leaders in privacy-first ad targeting solutions, today (July 11th, 2022) announces the appointment of Matthew Beck as VP, partnerships. Matthew will head up the company’s global efforts to expand on its SSP, DSP, and publisher partnerships.  In his new [...]