PressBox News

• Permutive Restores Reachability by Enabling Standardised Publisher First-Party Data at Scale via Xandr's Marketplace

  3 years ago News

  

  Permutive, a privacy-safe audience platform for publishers and advertisers, today announced streamlined, efficient access to standardised publisher first-party data via Xandr’s Marketplace. Xandr, part of Microsoft Advertising, becomes the first buy- and sell-side platform to activate Permutive standard cohorts, interest-based [...]

• Odeeo Sees 300% Revenue & Active User Growth on its Audio Advertising Platform for Mobile Games

  3 years ago News

  

  Odeeo, the global audio ads in game platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10bn ad opportunities created. Odeeo connects advertisers to the world’s 2.9bn mobile gamers. [...]

• GumGum Goes Green with Cedara

  3 years ago News

  

  GumGum, a contextual-first, global digital advertising platform, today (February 7th, 2023) announces a new partnership with Cedara, the carbon intelligence platform.  Utilising Cedara’s Enterprise software solution, GumGum will now have access to carbon measurement, reduction and reporting tools, a carbon offset [...]

• Cedara Joins Industry Organisations Ad Net Zero and IAB Tech Lab to Advance Media Sustainability

  3 years ago News

  

  Cedara, the carbon intelligence platform, announced a partnership with Ad Net Zero to join both its US and UK chapters. Cedara’s corporate mission is firmly aligned with Ad Net Zero’s collective goal of reducing the carbon footprint from the development, [...]

• Grandi Stazioni Retail and Hivestack partner for programmatic DOOH in Italy 

  3 years ago News

  

  Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a new partnership with Grandi Stazioni Retail, Italy’s largest service provider of commercial leasing and advertising spaces across all Italian travel sector. Grandi Stazioni [...]

• Taboola Beta Tests Integration of Generative AI Including ChatGPT to Revolutionise Ad Creation for Advertisers

  3 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced it is experimenting with integrating generative AI, including ChatGPT by OpenAI, into its ad platform. One application of the new technology [...]

• LoopMe Announces Global Hires Amid Continued Revenue Growth

  3 years ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (February 2nd, 2023) announced new hires on the heels of significant revenue growth – Lisa Coffey as chief revenue officer (CRO) and Andy Sophocli [...]

• Research from JCDecaux UK Shows Majority of Programmatic DOOH Marketers Operate in Integrated Omnichannel Digital Teams

  3 years ago News

  

  Today, (February 2nd, 2023) JCDecaux UK announced findings from a new research study titled "Programmatic DOOH: The Time is Now" into how marketers are using programmatic digital out-of-home advertising that reveals the majority of programmatic digital out-of-home (prDOOH) marketers are [...]

• Privacy-focused Advertising Platform ID Ward Rebrands to Anonymised

  3 years ago News

  

  Today (2nd February, 2023), ID Ward announced the launch of their new brand: Anonymised.  Since it launched in 2021, ID Ward’s mission has remained the same: to help publishers and advertisers monetise their audiences in a way that protects personal data. [...]

• IAB Europe Releases New Sustainability in Digital Advertising State of Readiness Report

  3 years ago News

  

  IAB Europe, the leading European-level industry association for the digital and marketing ecosystem today announced the results of its new ‘State of Readiness - Sustainability in Digital Advertising’ Report. The survey received 256 respondents from across 29 European markets and [...]