PressBox News
PRISA Media adopts LiveRamp's Authenticated Traffic Solution (ATS)
PRISA Media, the world's leading Spanish-language media company, has partnered with the leading data collaboration platform, LiveRamp to integrate its Authenticated Traffic Solution (ATS). ATS enables PRISA Media to improve addressability across its media offering with LiveRamp's pseudonymous, people-based identifier, [...]
DoubleVerify Report: CTV Bot Fraud Surges by 69%
DoubleVerify , a leading software platform for digital media measurement, data, and analytics, today (May 18th, 2023) released its 2023 Global Insights Report, analysing trends from nearly 5.5 trillion media transactions across over 1,000 customers in nearly 100 countries. The report [...]
PubMatic Partners with SeenThis
PubMatic has agreed a new partnership with adaptive streaming specialist, SeenThis to deliver high-quality digital advertising while minimising carbon emissions. This initiative will give brands and agencies around the world a simple, efficient way to shift their buying behaviour in [...]
Taboola Drives AI-Powered Personalisation For Top Publishers
Taboola, a global leader in powering recommendations for the open web, has announced a new milestone for Homepage For You, its publisher platform offering that adds Artificial Intelligence (AI) to power editorial recommendations on publisher homepages. Homepage For You is part [...]
Crimtan Partner with Dubai Media Incorporated
Programmatic and data agency Crimtan has partnered with Dubai Media Incorporated (DMI) to launch an exclusive and exciting initiative this month. In this exclusive partnership, the two media specialists will combine their datasets, offering their clients the ability to target 1 [...]
Good-Loop’s Purposeful Ad Formats Raise £6m for Environmental Causes & Charities
Almost 300,000 New Yorkers experiencing food insecurity fed for a day and 2,306 metric tonnes of carbon sequestered from the atmosphere through the restoration of mangrove forests and seagrass meadows.That’s just some of the social and environmental impact purpose-led ad [...]
Clear Channel & Hivestack Partner for Programmatic Digital-Out-Of-Home (DOOH) In Italy
Hivestack, the world’s largest, independent, programmatic digital-out-of-home (DOOH) ad tech company today (May 17th, 2023) announced the expansion of its multi-country partnership with Clear Channel through its latest integration with Clear Channel Italy. Clear Channel Italy is a part of the [...]
GumGum’s Accredited Contextual Solution, Verity™, Selected by MediaMath
GumGum, a contextual-first, global digital advertising platform, today (May 16th, 2023) announced that its leading contextual intelligence solution, Verity, will now be available in MediaMath’s demand-side platform (DSP) as the first MRC content-level accredited partner. Advertisers can now take a mindset-first [...]
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