PressBox News

• IAB Europe Certifies Albert Heijn as First Retailer under the Retail Media Certification Programme, Audited by ABC

  4 months ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is delighted to announce that Albert Heijn has become the first retail media network (RMN) to be certified under the IAB Europe Retail Media Certification Programme. The certification [...]

• Euronews Experiences Exponential Growth in Programmatic Ad Revenue with Opti Digital

  4 months ago News

  

  Euronews, a global media leader delivering independent news across TV and digital platforms, achieved significant year-over-year growth in programmatic advertising revenue in July 2025, following the integration of Opti Digital’s wrapper. With direct campaigns at the core of its monetisation strategy, [...]

• Silverpush and Adsquare Announce Contextual Location Measurement for YouTube Ads 

  4 months ago News

  

  Silverpush, the contextual intelligence company, today (23rd September 2025) announced a formal global partnership with Adsquare, a leading platform for location intelligence, to power measurement for YouTube ad campaigns.   By combining the AI-powered contextual intelligence of Silverpush Mirrors for YouTube with [...]

• Anonymised & Bedrock Partnership Enables Accurate ID-Less Targeting & Measurement

  4 months ago News

  

  Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today (23rd September, 2025) announced a new partnership with Bedrock Platform, a modular demand-side platform (DSP) built for signal sovereignty, unified curation, and intelligent activation. This integration [...]

• Reach & Relevance: NumberEight Signs New Podcast Partnership with DAX US 

  4 months ago News

  

  Audience intelligence company NumberEight has announced a strategic partnership with DAX US, the global market leader in digital audio advertising.   With podcast ad spend rising fast (the latest IAB/PwC outlook shows US revenue climbed to USD$1.9bn (£1.4bn) in 2023 and is [...]

• DoubleVerify Announces Commercial Leadership Evolution

  4 months ago News

  

  DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has announced the evolution of its senior commercial management team and the expansion of its leadership ranks. Current Global Chief Commercial Officer Julie Eddleman [...]

• Adzymic Expands Footprint with New Hong Kong Office, Strengthening Commitment to Omnichannel Ad Tech in Greater China

  4 months ago News

  

  Adzymic (智酶動力), an award-winning provider of omnichannel creative and media solutions, has established its new entity in Hong Kong. Active in the market since 2021, this milestone deepens Adzymic’s roots and reinforces its commitment to delivering cutting-edge dynamic creative optimisation [...]

• Nexxen Taps Eric Solomon to Advance Data Platform & Solutions Strategy

  4 months ago News

  

  Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (18th September, 2025) announced the appointment of Eric Solomon as senior vice president, product – data, reinforcing the company’s commitment to data-led growth.  In his [...]

• IAB Europe Releases First Impact of AI on Digital Advertising Report

  4 months ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising industry, has today (18th September, 2025) released the first Pan-European Impact Report on the Impact of AI on Digital Advertising, the first study showing how AI is being adopted, [...]

• PubMatic Unveils AI-Powered Publisher Platform to Supercharge Ad Revenue

  4 months ago News

  

  PubMatic has launched its AI-powered monetisation platform, purpose-built to put publishers back in control of their yield, data, and demand. As artificial intelligence disrupts traditional traffic sources and monetisation models, publishers are leaning into technology partners like PubMatic to innovate [...]