PressBox Articles

• Pubstack Kündigt Webinar an um Publishern zu Helfen Ihre Umsätze mit Analytics zu Steigern

  3 years ago News

  

  Pubstack veranstaltet das Online-Event Wie macht man aus einer guten eine ausgezeichnete Ad-Refresh-Strategie?  Um neue Einnahmequellen zu erschließen, testen Publisher viele Monetarisierungsstrategien. Unter diesen ist Ad Refresh eine sehr effiziente Strategie. Damit können Publisher den Wert ihres bestehenden Inventars und ihre [...]

• Broadsign Announces Support for System-on-Chip Smart Screens & Solutions

  3 years ago News

  

  Ahead of ISE 2022, out-of-home (OOH) advertising technology leader Broadsign today announced the availability of Broadsign for System-on-Chip (SoC) beta. Designed to help new and existing OOH media owners monetise cost-efficient smart screens, the new Broadsign solution supports the LG [...]

• Ogury Appoints Dietmar Figl as Senior Publisher Development Director Central Europe

  3 years ago News

  Ogury, the global technology leader in mobile advertising anchored in privacy protection, announces the appointment of Dietmar Figl as senior publisher development director central Europe. In this position, Figl will work to strengthen Ogury’s relationship with top media publishers in [...]

• Ogury Ernennt Dietmar Figl zum Senior Publisher Development Director Central Europe

  3 years ago News

  Ogury, der globale Technologieführer im Bereich Mobile Advertising, bei dem Datenschutz verankert ist, gibt die Ernennung von Dietmar Figl zum senior publisher development director central Europe bekannt. In dieser Position wird Figl daran arbeiten, die Beziehungen von Ogury zu den [...]

• Pixalate Finds 1.5M+ 'Abandoned' Mobile Apps in Google & Apple Stores as of Q1 2022

  3 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, has released the Abandoned Mobile Apps Report: Q1 2022, showing that over 1.5 million apps between the Google Play Store and Apple App [...]

• Bidstack Onboard Highbrow Interactive with 4 Exclusive New Partnerships

  3 years ago News

  

  Bidstack, the leading in-game advertising platform, is pleased to announce an exclusive new partnership with Highbrow Interactive which will see four exceptional simulation games added to their portfolio. Founded in 2013, Highbrow Interactive specialises in game production, virtual reality and [...]

• Adomik Lancia una Nuova App per Gli Editori per Massimizzare i Ricavi Delle Open Auction

  3 years ago News

  

  Adomik, il principale sviluppatore di software ad tech e fornitore di smart advertising analytics, annuncia il rilascio di un nuovo prodotto esclusivo per ottimizzare il rendimento degli editori con attività di pubblicità programmatica. La nuova app, denominata Yield, integra la suite [...]

• VIOOH - CUPRA Runs First-Ever Programmatic Digital OOH Campaign Across Frankfurt Airport

  3 years ago News

  

  Media Frankfurt, marketer of Germany’s biggest hub, and VIOOH, the leading global DOOH marketplace, have gained Spain’s CUPRA challenger brand as the first client to utilise the new programmatic DOOH offering at Frankfurt Airport.       From mid-April, the focus of the multi-week [...]

• ID5 Becomes the First Identity Provider To Receive Neutronian Certification

  3 years ago News

  

  ID5, the market leading identity solution provider, announced today that it is the first identity provider in the industry to receive certification from Neutronian. The certification confirms that its privacy-first IdentityCloud suite, incorporating both cookieless and cookie-based identity solutions, meets [...]

• Demand for High-Quality Data Continues to Increase Year-Over-Year in EMEA, Finds Lotame

  3 years ago News

  

  Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today (4th May) reported that buying of high-quality, third-party audience data increased 40% in EMEA and 25% globally from 2020 to 2021. The data was [...]