PressBox News
Yieldmo Expands Patent Portfolio After Securing Recent Patent on its Smart Curation Technology
Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, has today (January 10th, 2023) announced its latest patent, for its Smart Curation technology. The company now holds a total of 22 [...]
Nano Interactive to Boost Agency Partnerships with Senior Hire
Today (January 10th, 2023) Nano Interactive, leaders in ID-free ad targeting solutions, announces the bolstering of its team with a new vice-president of programmatic demand, Hannah O’Neill, who joins with immediate effect. Hannah is tasked with continuing to build on Nano’s [...]
AdInMo Expands In-Game Commercial Team
AdInMo, the contextual in-game advertising platform has appointed ad tech gaming evangelist Yasin Dabhelia as its VP of programmatic to lead its global demand strategy. Yasin brings extensive digital and cross-media advertising experience. He has been part of the growing in-game [...]
Magnite & Criteo Partner to Extend Retailer Audiences into CTV
Magnite, the world’s largest independent omnichannel sell-side advertising platform, and Criteo, the commerce media company announced a preferred relationship that will enable Criteo’s global retailer partners to leverage connected TV (CTV) through Magnite. By collaborating, retailers can drive growth by extending [...]
Teads Elevates Monique Pintarelli to President North America
Teads, the global media platform announced the promotion of Monique Pintarelli to president, North America. In her new role, Pintarelli will continue to report to Teads co-CEO Jeremy Arditi and expand her purview from commercial leadership to full P&L responsibility [...]
Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers
Today (January 5th, 2023), Yahoo announced an integration with Scope3 to offer carbon-neutral private marketplace (PMP) media in the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to [...]
multilocal Continues Hiring Spree Following Increasing Demand for its Services
multilocal, the supply-side expert, has announced the appointment of two new senior members of staff as demand for its services continues to ramp up worldwide. Simon Reed joins as chief revenue officer (CRO) and will focus on introducing the multilocal service [...]
DoubleVerify Earns MRC Accreditation for Attention Measurement Solution
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (4th January 2023) announced that the company has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution. “Earning MRC [...]
Clinch’s Flight Control Awarded Digiday’s Best Marketing Automation Platform
Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, has been awarded Digiday’s Best Marketing Automation Platform. The Digiday Technology Awards recognise the technology modernising media and marketing, and this [...]
Popular Tradertalks
Latest Posts
-
The Stack: Streaming Shake-Up -
The Importance of Confidence in an Unpredictable World -
Scaling Success: How AI is Reshaping Publisher Deals -
Digest: CMO and Execs Exit The Trade Desk; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads -
Silverpush's Paul Briggs on Navigating YouTube and Using Contextual to Regain Visibility and Control
Follow ExchangeWire