PressBox Articles

• Zeotap Expands Board and Leadership Team To Reflect Growth in 2022

  3 years ago News

  

  Zeotap, the next-generation Customer Data Platform (CDP), has announced new appointments, with Frank Einecke and Domitille Doat-Le Bigot joining the company’s Board, and Tibor Stefán appointed as SVP sales & customer success. The new appointments will support the company in [...]

• UNBOXED Appoints the7stars to Handle UK Media Strategy via the CCS Framework

  3 years ago News

  

  UNBOXED: Creativity in the UK, the landmark programme of free events and activities now underway in England, Northern Ireland, Scotland, and Wales, has appointed the7stars to handle its UK media planning following a competitive pitch handled through the Crown Commercial [...]

• Index Exchange Acquires Machine Learning Company Rivr

  3 years ago News

  

  Index Exchange, one of the world’s largest independent ad exchanges, today (8th June) announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specialising in advanced machine learning-based traffic optimisation capabilities. The acquisition accelerates Index’s efforts to address [...]

• Yahoo Transforms Audience Experiences with Immersive Yahoo Stories Ad

  3 years ago News

  

  Yahoo today (June 8th 2022) announces its latest offering in Southeast Asia, Yahoo Stories Ad, an innovative solution that enables a dynamic and interactive storytelling experience. A mobile-web-first solution, Yahoo Stories Ad brings one of social media’s most popular formats [...]

• Scibids Appoints Ad Tech Veteran Erich Wasserman to Its Board

  3 years ago News

  

  Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (8th June 2022) announces the appointment of Erich Wasserman as its newest board member. Wasserman will advise Scibids’ leadership on global commercial, strategic partner, and corporate development matters. Wasserman [...]

• Smart AdServer Rebrands as Equativ

  3 years ago News

  

  Today (June 8th 2022), global ad tech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. This follows the company’s acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ [...]

• Merkle Appoints Ellie Ratcliff to Director of EMEA Adobe Alliance

  3 years ago News

  Today (June 8th 2022) Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced the appointment of Ellie Ratcliff to the position of director of Adobe alliance EMEA for Merkle with a focus on commercial and go to market [...]

• Adelaide Raises a $7M Seed Round, Led By Human Ventures, To Restructure The Future Of The Attention Economy

  3 years ago News

  

  Adelaide, the leader in attention-based media quality measurement, announced a USD$7m (£5.5m) round of seed funding led by Human Ventures. This brings the total amount of financing raised to date to $9.5m (£7.5m). Adelaide is trusted by the largest brands in [...]

• VlogBox Teams Up with Extreme Reach to Directly Work with New Advertisers

  3 years ago News

  

  VlogBox, a top CTV app development, distribution, and monetisation platform for content creators, is now certified by Extreme Reach (ER), a global leader in creative logistics, to support the ER VAST tags. Due to the partnership, VlogBox is now capable of [...]

• New IAS Report Uncovers How Misleading Content Impacts Digital Advertising

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, has released its “Misinformation & Media Quality” report that uncovers how false information affects the digital advertising industry. The report of digital media experts explores the challenges that misleading content [...]