PressBox Articles
MarkApp Launches Advanced Prebid Adapter for Enhanced Monetisation of Web & App Inventory
MarkApp, a leading provider in advertising technology solutions, has officially launched its advanced Prebid Adapter, designed specifically to enable web publishers and mobile app developers to seamlessly integrate with MarkApp's innovative ad exchange ecosystem. This robust Prebid Adapter provides optimised [...]
Invibes Advertising Announces Two Strategic Appointments to Accelerate Growth
Invibes Advertising (Invibes), an advanced technology company specialising in digital advertising, announces the appointments of Stève Saleyron and Stéphane Allard to key positions to support its acceleration in France and internationally. These strategic appointments underscore the Group's commitment to unlocking the full potential [...]
Smart Curation Technology Significantly Improves Carbon Efficiency in the Programmatic Ecosystem
Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry's standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of Onetag's digital emissions. Real-time AI curation filters [...]
AlgoriX & GeoEdge Expand Partnership to Secure the Ad Supply Chain Against Malvertising
GeoEdge, a global leader in malware detection and ad-quality solutions, has announced an expanded collaboration with AlgoriX, an independent global media and technology company and leading provider of advertising solutions. The strengthened partnership reinforces malvertising protection across the global ad [...]
StackAdapt & Zitcha Partner to Democratise Retail Media Access for Global Brands
StackAdapt, a leading multi-channel advertising platform, is pleased to announce a global partnership with Zitcha, a unified retail media platform. This collaboration empowers brands of all sizes—particularly mid-market companies—to leverage retail media opportunities traditionally limited to top-tier enterprises. By integrating [...]
Equativ Launches GreenPMPs to Reduce Advertising Carbon Emissions
Equativ today (March 20th, 2025) announces the integration of GreenPMPs™ on its end-to-end platform, Maestro by Equativ, empowering advertisers to significantly reduce the carbon emissions of their digital campaigns while enhancing performance, all in real-time. The launch follows on from Equativ’s [...]
Pentaleap & Vantage Partner to Offer Retail Media Networks a Unified Path-to-Purchase
Pentaleap, a leader in retail media technology, and Vantage, the orchestration layer for retail media, have announced a strategic partnership to help retailers, marketplaces, and eCommerce platforms launch and scale their retail media networks. A smarter approach to retail media: Today’s retail [...]
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