PressBox News

• Lucid & Adelaide Prove Attention Metrics Drive Better Brand Outcomes Than Traditional Metrics

  4 years ago News

  

  Lucid®, a leading provider in programmatic research technology, and Adelaide, a leader in the field of evidence-based media quality measurement, have partnered to help advertisers quantify the impact of attention metrics on upper-funnel brand lift KPIs. Incorporating Lucid’s media measurement solution, [...]

• smartclip LATAM by ShowHeroes Group Starts Operating Under the Premium Brand ShowHeroes Throughout Latin America

  4 years ago News

  ShowHeroes Group has completed its post-merger integration with smartclip LATAM, an independent leader in digital video and CTV solutions. As a result, smartclip officially operates under the ShowHeroes premium brand, offering solutions in multi-screen video, as well as other formats [...]

• EQUMEDIA partners with Silverbullet’s 4D Context Outcomes Engine to Step Toward the Cookieless Future

  4 years ago News

  

  EQUMEDIA, the premier independent media agency in Spain, has started working with Silverbullet, one of the world’s most specialised companies in the management, modelling, and activation of advanced data and digital solutions. Through its innovative 4D Context Outcomes Engine, based [...]

• Adsquare Partners with CKDelta & Urban Analytix to Drive Effectiveness in OOH Campaigns

  4 years ago News

  

  Adsquare has partnered with CKDelta and Urban Analytix to unveil a new data partnership, enabling advertisers to make use of mobile network data for more effective out-of-home campaigns. CKDelta, a member of CK Hutchison Holdings, designs and lab-tests bespoke data models [...]

• Zefr Announce the Appointment of Emma Lacey as Senior Vice President EMEA

  4 years ago News

  

  Zefr, the global leader in brand suitability in walled garden environments, has today announced the appointment of Emma Lacey as Senior Vice President EMEA. Lacey brings over 15 years of experience in building successful commercial teams across the advertising industry. In [...]

• Yieldmo Announces New Global Publisher Partnerships and Expands European Presence with Senior Hires

  4 years ago News

  

  Yieldmo, a leading technology company, has announced several new high profile publisher partnerships with MailOnline, Reach, and The Telegraph. In addition, it has appointed John Tigg as general manager, International, Guy Jackson, as UK commercial director – both based in the [...]

• Baidu Global’s AI-Integrated Marketing Platform MediaGo to Include New Offerings Powered by Xandr

  4 years ago News

  

  Baidu Global has announced that its AI-integrated marketing platform, MediaGo, has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. Through this integration, MediaGo’s global advertisers, marketers, and brands now have access to premium, brand-safe display and native [...]

• Yahoo Expands Winning Partnership with Near Across APAC to Supercharge Omni-Channel Campaigns

  4 years ago News

  

  Yahoo, the premier global media and technology company, has announced an APAC-wide partnership with Near, one of the world’s largest sources of privacy-led intelligence on people, places, and products. This alliance brings together the strengths of Near’s unique location intelligence data [...]

• Broadsign Hires OOH Industry Veteran Savvas Tombouloglou to Fuel Growth in EMEA

  4 years ago News

  

  Out-of-home (OOH) marketing technology developer, Broadsign, today (10th March) announced that it has welcomed OOH evangelist Savvas Tombouloglou to its team, to help lead the company’s continued expansion abroad. Tombouloglou joins Broadsign with more than 20 years of industry expertise, a [...]

• BidMind Partners with CatapultX to Enhance Contextual Advertising in a Cookie-Free Future

  4 years ago News

  

  BidMind, an omnichannel programmatic advertising platform, has announced a partnership with CatapultX, the creator of the first and only AI-powered On-Stream™ video advertising and monetisation platform. BidMind will use CatapultX’s technological solutions to further improve its programmatic advertising services. Through cooperation, [...]