PressBox News

• ShowHeroes Group Continues its Global Expansion by Launching in the US and Acquiring smartclip LATAM 

  4 years ago News

  ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, continues its rapid global growth by launching in the US and LATAM markets with the smartclip LATAM acquisition.  The smartclip LATAM acquisition marks the group's fifth [...]

• Advertising Executive Hossein Houssaini Joins AdTonos as Advisor to the Board

  4 years ago News

  

  AdTonos, which successfully monetises podcasts, audiobooks, gaming, music, and radio streams across Europe, LATAM, and the US, has appointed Hossein Houssaini as the latest advisor to the board, to support strategic in expanding into multiple crucial markets. Hossein is the founder [...]

• Sarah Parkes Joins Talon Outdoor in Newly Created Chief Sales and Marketing Officer Role

  4 years ago News

  

  Talon Outdoor, the leading global independent out-of-home (OOH) specialist agency, has announced that Sarah Parkes has joined in the newly created role of chief sales and marketing officer, with immediate effect. Reporting to Barry Cupples, Talon Group CEO, Sarah will lead [...]

• Adform Leaves Competition Behind with New Open Internet Solution, ID Fusion

  4 years ago News

  

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has released  ID Fusion – an advanced engine built to help marketers future-proof their campaigns in a first-party ID world. The first of its kind to activate [...]

• Hivestack Expands Executive Team with New Global Chief Technology Officer

  4 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company has announced the hire of former Samsung Ads ad tech veteran, Mina Naguib, as chief technology officer. Reporting directly to the CEO, Andreas Soupliotis, Naguib will be responsible for [...]

• Smart Expands Buyer Connect Platform to Help Brands Target Sports Fans

  4 years ago News

  

  With events like the Winter Olympics and the FIFA World Cup on the 2022 calendar, the coming year is set to be a big one for global sports fans. To support brands in meeting their campaign performance objectives during periods of high customer [...]

• impact.com Announces Huge Investment in Workforce with Raft of New Hires

  4 years ago News

  

  Partnership management platform, impact.com, has announced 48 new hires in the first month of 2022, as well as plans to appoint over 500 new members of staff following acquisitions, deals, and partnerships. Within this group of new starters, there have been [...]

• AOP Digital Publishing Awards 2022 Open for Entries

  4 years ago News

  

  The Association of Online Publishers (AOP) has announced its prestigious annual awards are now open for entries. In collaboration with PubMatic, the Digital Publishing Awards will celebrate the talents and skills of the individuals and teams working to create, deliver, and monetise quality online [...]

• Merkle's CSO & CMO Book on Customer Experience Optimisation Launches

  4 years ago News

  In Shift: Transform Motion into Progress in Business, authors Richard Lees and Azlan Raj, from customer experience management (CXM) company Merkle, share a variety of ways to create the superlative customer experience that accelerates business growth. As organisations around the world do their [...]

• Schroders’ Digital OOH-led Omnichannel Campaign Drives Impressive 80%+ CTR

  4 years ago News

  

  VIOOH, the leading global digital out of home (DOOH) marketplace, in partnership with Yahoo and JCDecaux Singapore, announced the results from their successful pilot programmatic DOOH omnichannel campaign with Schroders.  The digital OOH-led omnichannel campaign, which was designed to prime OOH [...]