PressBox News

• The Dream Stream: Streaming Services “Better Value” and Offer More Entertaining Content for Brits than Cable or Satellite TV

  4 years ago News

  

  Streaming services continue to bang more nails into the coffin of cable TV, with more than half of UK consumers (53%) saying the content on providers such as Netflix, Prime Video and YouTube, for example, is more entertaining than its [...]

• Brand Metrics Hires Taylor Sturtevant as it Focuses on Growth in the US

  4 years ago News

  

  Global technology company, Brand Metrics - which works with publishers to demonstrate the effectiveness of digital advertising - have announced a new hire in the US. Following a period of significant growth, Taylor Sturtevant has been appointed to head up [...]

• Evorra Raises Significant Pre-Seed Round to Launch a Global, Privacy by Design Audience Marketplace for Brands and Agencies

  4 years ago News

  

  Evorra led by an experienced team of ad and data tech professionals, has accepted pre-seed investment from strategic industry investors including Area Tech Holdings, a syndicate of leading ad and data tech investors across the Middle East, and ad tech [...]

• TheViewPoint Launched its CTV-First Ad Serving Solution: TVP Next

  4 years ago News

  

  TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has launched TVP Next, a dedicated Connected TV ad server. TVP Next goes above and beyond to bring CTV publishers and broadcasters enhanced control over the process of ad delivery. For [...]

• ID5 Appoints Jessica Werner as Senior Director of Publisher Development and Rafael Marti as Head of Legal

  4 years ago News

  

  ID5, the leading identity solutions provider for digital advertising, has appointed Jessica Werner as senior director of publisher development and Rafael Marti as head of legal. Werner will be responsible for leading ID5’s business development efforts towards media owners globally [...]

• Biites, a Global Branded Content Platform, Secures Funding from FirstPartyCapital to Fuel International Expansion

  4 years ago News

  

  The Copenhagen-based startup launches in the UK today (7 October), having completed its Seed funding round with FirstPartyCapital, an operator-led fund that invests in digital media and marketing companies.  Biites’ platform is specifically built with long form branded video in mind, [...]

• Hivestack Launches Header Bidder for DOOH Publishers

  4 years ago News

  

  Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has opened up its Ad Server to work with multiple SSP/Exchanges with the introduction of a new, unified auction framework that optimises publisher yield across [...]

• Teads Announces Strategic Data Partnership With Acxiom

  4 years ago News

  

  Teads, the global media platform, announced the launch of a new global partnership with Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences. The new partnership will provide comprehensive, addressable solutions while putting [...]

• Xaxis’ Trent Durfee Joins Global Attention Measurement Platform Amplified Intelligence as Head Of Product

  4 years ago News

  

  Leading attention measurement platform Amplified Intelligence has announced Xaxis’ Trent Durfee has joined the company as its new head of product. Led by world-renowned academic Professor Karen Nelson-Field, Amplified Intelligence is on a mission to change the way media is traded, [...]

• Silverbullet Unveils 4D Outcomes, Connecting Context and Analytics To Drive Outcomes

  4 years ago News

  

  4D, a division of Silverbullet, introduced 4D Outcomes, the first contextual solution that surfaces insights and recommendations through real-time data. By using the most advanced data science algorithms and machine learning, marketers are able to identify and target the right [...]