PressBox News
IAS & TikTok Provide Leading Comprehensive Third-Party Brand Safety Measurement Suite
Integral Ad Science, a global leader in digital media quality, announced the addition of a post-bid brand safety and suitability measurement solution to its ongoing partnership with TikTok. Through an integration with the IAB tech lab’s open measurement software development [...]
Clinch’s Flight Control Puts an End to Nightmares on Ad Street
Clinch’s omnichannel campaign activation platform, Flight Control solves common agency horror stories - highlighted in a new interactive report. A looming recession. Supply-chain disruptions. Proving ROI and justifying ROAS. Customer acquisition. Customer retention. The Great Resignation. The disappearance of IDFA. The [...]
Hivestack & Clear Channel Partner to Further Expand the Programmatic (DOOH) Marketplace in Spain
Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe. This partnership will offer Clear Channel’s premium [...]
Verve Group’s Match2One Launches First Ever Shopify App
Verve Group has announced that Match2One – its easy-to-use advertising platform for small-business e-commerce – has launched an app in Shopify, offering merchants a self-serve, free-to-install app for building, serving, optimising, and measuring programmatic ads. Match2One’s app is the first easy-to-use [...]
IAS Selected to Provide Transparency to Netflix’s Advertising Platform
Integral Ad Science, a global leader in digital media quality, today (October 14th, 2022) announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad-supported tier. Using IAS’s viewability and [...]
Bidstack Powers Up Global Expansion with Key C-Suite Moves
Bidstack, the leading in-game advertising and video game monetisation platform, today (October 13th, 2022) announces that Camila Franklin joins the company from AdColony as chief operating officer (COO). Lisa Hau will step up to chief strategy officer (CSO) following two [...]
Crimtan Appoints New Chief Commercial Officer
Leading programmatic expert Crimtan has announced the appointment of Andy Houstoun as chief commercial officer (CCO). As CCO, Andy Houstoun will be setting up a new commercial services division to focus on better supporting existing clients, as well as growing Crimtan’s [...]
Verve Group Selects Adelaide as Attention Measurement Partner for Contextual Targeting Capabilities
Verve Group, an advertising technology ecosystem and a part of Media Games Invest, today (October 13th, 2022) announced that it has selected Adelaide as its preferred attention measurement partner for Verve Group’s contextual targeting platforms. Verve Group will work with Adelaide [...]
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