PressBox News

• Meetrics Creates New Opportunities for Video Advertising

  4 years ago News

  

  The leading European Ad Verification provider expands its viewability technology with innovative viewability definitions called Advanced Video Metrics. The new metrics record to which extend video ads are viewable, audible and thus effective. Now the quality standards for viewable impressions [...]

• New Sojern Report Shows Travel Marketers' 2021 Plans for Digital Advertising

  4 years ago News

  

  Sojern, a leading provider of digital travel marketing solutions, today published a new report titled, “How Travel Marketers Are Activating Digital Advertising in 2021.” Worldwide Business Research (WBR) Insights surveyed senior decision makers in Asia-Pacific, Europe, North America, and Middle [...]

• Admix Launches Movember In-Play Ad Campaign for Mobile Gamers 

  4 years ago News

  

  Leading In-Play advertising company Admix has teamed up with men’s health charity Movember to launch a series of targeted ads to reach highly engaged male gamers while they play video games. In-Play ads featuring Movember’s iconic ‘moustache’ branding will be placed [...]

• Adverty Partners with Azerion to Further Strengthen In-Game Advertising’s Programmatic Reach

  4 years ago News

  

  Adverty, the leading in-game platform for advertisers, agencies and game developers, has announced a partnership with Azerion's premium advertising platform (Improve Digital), which will increase its programmatic reach for brands and advertisers looking to enter the increasingly influential world of [...]

• Impact Opens Office in Sweden with Marcus Ericson Appointed as Country Manager

  4 years ago News

  

  The world's largest partnership automation company, Impact, which was founded in the US in 2008, has announced the opening of an office in the centre of Stockholm, Sweden.  This news comes amid the continued expansion of the global marketing technology company’s [...]

• Andy Ankrah to Lead Merkle’s UK Technology Consulting Practice

  4 years ago News

  Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Andy Ankrah to head of technology consulting, leading a new dedicated UK practice that aims to drive business value through technology investment and [...]

• DoubleVerify & MoPub Announces Expanded Partnership, Bringing DV’s Fraud Protection Capabilities to MoPub Marketplace

  4 years ago News

  

  DoubleVerify ('DV'), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with MoPub, a Twitter company, which provides monetisation solutions for leading mobile app publishers around the globe and enables advertisers, [...]

• Cavai Raises Over £6.5m To Drive Significant International Expansion

  4 years ago News

  

  Cavai, the global leader in conversational ad tech, has raised £6.5m from a range of prominent investors including Norway’s 2 largest venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital. It will use the funds to bolster its [...]

• Taboola Launches New Premium Advertisers Programme For Brands And Agencies Across EMEA

  4 years ago News

  

  Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, has today announced its new Premium Advertisers Programme to empower brands and agencies with best practices to increase customer acquisition, [...]

• Kevin Smyth joins Playground XYZ as Head of Sales, Asia

  4 years ago News

  

  Ad Tech leader Kevin Smyth, who previously led the expansion of Magnite’s (formerly Telaria) digital SSP business across Southeast Asia, has joined Playground XYZ as head of sales, Asia. Thanks to strong continued growth across APAC and a burgeoning roster of [...]