Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has achieved Specialised Partner status in 1:1 Customer Engagement in the Pega Partners program.

This Pega Partners distinction allows clients to easily identify and collaborate with the right partners for 1:1 customer engagement. With high requirements for new partners, and the backing of the Pega Partner portal and an enhanced Pega Marketplace, Pega can confidently present quick and effective solutions to its clients.

Merkle’s achievement has been a result of its longstanding relationship with Pega, being a leading partner since 2005. In order to achieve a Specialised Partner status, Merkle has a team of 55 certified decisioning specialists in the UK carrying out a stringent certification and testing process. Merkle achieved over 35 badges across technical skills, sales, presales, and delivery, all while ensuring a minimum of 50% of the certified practice were enabled in the latest version of Pega.

Not only this, Merkle also presented two 1:1 Customer Engagement references that demonstrated successful projects, met a performance commitment, and passed technology and/or sales assessments.

Merkle helps its clients to deliver 1:1 personalised customer experiences, using its rich, people-based data, with predictive models optimised by machine learning and business rules - powering them with Pega Marketing and Pega Customer Decision Hub™.

Daniel Österberg-Holm, vice president, partner ecosystem EMEA, Pegasystems said: “Merkle continues to innovate with the Pega Customer Decision Hub, driving incremental value and sustained revenue for clients across Europe. This achievement recognises Merkle’s tremendous contributions to Pega over the years, signifying our joint ambition to deliver business transformation for our clients across the globe.”

Nick McCarthy, EMEA alliances director, SVP, Merkle said: “The Specialised Partner status is testament to the work we are doing to support leading companies on their customer transformation journeys. Our alliance with Pega strengthens year on year, as we continue to build our team of skilled Pega 1:1 Customer Engagement resources in the Pega Partner ecosystem.”