PressBox Articles

• IAS Report Finds UK Mobile Ad Performance Exceeds Global Benchmarks

  5 years ago News

  

  Integral Ad Science's (IAS) Media Quality Report for H2 2019 has revealed that the UK has outperformed global benchmarks in mobile ad quality. For the UK, viewability* of mobile web video inventory hit 70.7% in H2 2019, exceeding the 70% in-view [...]

• Peer39 and NewsGuard partner to help brands avoid fake news and untrustworthy sites

  5 years ago News

  

  News content accounts for nearly one out of every five targetable ad impressions online, creating a clear opportunity for advertisers looking to reach engaged consumers. Yet for all of the legitimate content available, fake news remains a scourge on the [...]

• Europe in Isolation: a New OnAudience.com Mobility Report

  5 years ago News

  

  OnAudience.com, the London-based big data company that specialises in data analysis and digital marketing, has taken a closer look at the response of European citizens to the lockdown and self-quarantine measures imposed by their governments. Data experts tracked the behaviour [...]

• Illuma Technology’s Contextual Targeting Outperforming Traditional Brand Uplift

  5 years ago News

  

  Illuma Technology, an independent contextual AI specialist in London, has been shown to significantly outperform industry benchmarks in areas including online ad awareness and brand affinity, without using personal data or cookies. A brand uplift study conducted by Kantar shows Online [...]

• IAB Europe Underlines Positive Industry Uptake for Transparency and Consent Framework v2.0

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has reaffirmed the positive uptake by companies throughout the digital advertising industry to the latest update to the Transparency & Consent Framework (TCF) v2.0. Since launching [...]

• Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report

  5 years ago News

  

  Global leader in digital ad verification, Integral Ad Science (IAS), today released its latest Media Quality Report (MQR) for H2 2019. The MQR provides insight into the performance and quality of digital media in Australia with global comparisons on viewability, [...]

• PubMatic Infographic: Impact of Covid-19 on Global Ad Spend

  5 years ago News

  

  Total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat. The impact varied greatly based on advertiser category; Travel, Sports and Science categories experienced the steepest ad spend declines, while [...]

• Global Marketing Executive Jamie Gutfreund Joins Anzu.io as Strategic Advisor

  5 years ago News

  

  Leading in-game advertising platform Anzu.io has announced the appointment of Jamie Gutfreund as a strategic advisor. Gutfreund is an accomplished global marketing executive with experience in technology, gaming, consumer products and entertainment, including roles with Microsoft, Expedia, talent agency Creative Artists [...]

• Study Finds Contextual Ads Are More Engaging & Memorable

  5 years ago News

  

  GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, today released new neuroscientific research findings that explain why contextual targeting is an effective digital advertising tactic. The findings come from a study GumGum conducted in partnership [...]

• Former Oracle Director Joins Silverbullet as SVP of Product

  5 years ago News

  

  Leader in data-smart marketing services, Silverbullet, today announces the strategic appointment of digital marketing expert Marco Godina, as senior vice president of product. Godina joins Silverbullet from cloud services giant Oracle, where he was director of data cloud client services, EMEA, [...]