PressBox News

• the7stars Launches Future-Facing Planning Approach for YouTube Backed by a Restructured Activation Team

  5 years ago News

  

  the7stars, in close collaboration with Google, have launched an AV fluid planning approach designed to unlock specialist YouTube marketing opportunities for clients. The move recognises YouTube as a natural extension of AV activity, following a year of unprecedented change which [...]

• Merkle B2B Bolsters Creative Practice with Four Key Leadership Hires

  5 years ago News

  Merkle, a leading technology-enabled, data-driven customer experience management company (CXM) and part of dentsu, announces that its global B2B marketing organisation, Merkle B2B, have supercharged their creative leadership team with a raft of senior hires. These new leaders have been brought into [...]

• Adverty Partners with Smart to Further Facilitate Access to their Seamless In-Game Inventory

  5 years ago News

  

  Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, are expanding their footprint with a global partnership with Smart; a leading independent ad tech platform. The goal of this integration is to provide advertisers with easy [...]

• The Cookie Ditch: UK Digital Marketing Now Much Less Dependent on Third-Party Cookies

  5 years ago News

  

  Since Google’s June announcement that Chrome would be delaying its third-party cookie phase-out, many marketers now have more time to prepare. Following Google’s announcement, Criteo – the global technology company that provides the world’s leading Commerce Media Platform – surveyed UK [...]

• TheViewPoint Partners with Stirista to Unlock the Power of Connected TV

  5 years ago News

  

  TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, announce a new partnership with Stirista, the leader in data-driven SaaS marketing solutions in providing premium programmatic CTV inventory.  Stirista’s clients including household brands and agencies tap into Stirista’s wide-range of [...]

• Sublime Enhance Their Mobile Video Capabilities with Launching TopRoll® on Self-Service Basis

  5 years ago News

  

  Nine months after the successful launch of TopRoll® – their pioneering mobile video ad format offering fully viewable completion – Sublime, an Azerion company, strengthens their capabilities by making it available on self-service basis. Self-served TopRoll® is Sublime’s new solution aimed [...]

• Little Syster Recognises Smart's Commitment to Digital Responsibility

  5 years ago News

  Smart, the independent ad monetisation platform, have become a major player in the global ad tech industry over the last 20 years. The desire to promote a healthier, more transparent industry in terms of data collection, management, and sharing led [...]

• Verve Group and Scream Malmo Increase Reach By 21% Across Unique Audiences by Activating the ID5 ID Within PubMatic’s Platform

  5 years ago News

  

  Today (23 November), PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to [...]

• Paco Rabanne & Bidstack Emerge Victorious With VR Invictus Campaign Featuring Tim Howard

  5 years ago News

  

  Paco Rabanne, the leading fashion house and fragrance brand, have partnered with Starcom Worldwide and Bidstack to launch a branded virtual reality challenge. The campaign features Tim Howard and the world’s leading VR platform for elite athletes, Rezzil, to promote [...]

• Zeotap Launches on Google Cloud Marketplace

  5 years ago News

  

  Zeotap, the next-gen Customer Data Platform (CDP), today (18 November) announced their availability on Google Cloud Marketplace. The new partnership means that Google Cloud customers can now offset their Zeotap platform subscription costs against their Google Cloud spending commitments, meaning [...]