PressBox Articles

• MGI Strengthens Product Portfolio with the Acquisition of Verve Assets By Its Subsidiary Gamigo

  5 years ago News

  

  Media and Games Invest plc (MGI) announced today that its subsidiary gamigo AG agreed to acquire Verve Wireless, Inc.’s assets, advancing its market position. Verve is a leading North American mobile data platform for location-based programmatic video and display marketing. MGI [...]

• Integral Ad Science Reveals the Digital Industry’s Priorities for 2020

  5 years ago News

  

  Today Integral Ad Science (IAS), the global market leader in digital ad verification, releases the findings of its Industry Pulse Report for 2020; highlighting the key trends, technologies, and challenges media professionals across Western Europe expect to drive change in [...]

• DoubleVerify Announces Programmatic Platform Certification Program for Connected TV Fraud Protection

  5 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the industry’s first connected TV (“CTV”) Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. In [...]

• Adverty Partners with MADFINGER Games to Enable Seamless In-Game Ads

  5 years ago News

  

  Adverty AB, a leading in-game platform, has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title “Shadowgun War Games”. Launching on Google Play and Apple App Store in February, [...]

• CMOs: In-House Data Skills Improve but Poor Management Costing Millions

  5 years ago News

  

  Almost half of UK CMOs (45%) estimate poor data handling risks costing their business between £250,000 and £5m every year, with the average amount £370,000 annually. The latest research, from data services firm Silverbullet, highlights the need for more expertise [...]

• Broadsign and TPS Engage Enhance Global Programmatic and Dynamic DOOH Access

  5 years ago News

  

  Broadsign, the leading digital out-of-home (DOOH) marketing platform, and cross-border dynamic outdoor advertising platform TPS Engage today announced the integration of the Broadsign Reach supply-side-platform (SSP) and the TPS Engage demand-side platform (DSP). The new partnership extends the international digital screen [...]

• Adverty is now a Unity Technologies Asset Store Publisher

  5 years ago News

  

  Adverty, a leading seamless in-game ad tech company, is developing a version of its Unity SDK to be enabled on the Unity Asset Store, a marketplace where all creators can find, source, and sell everything they need to be successful, [...]

• InfoSum Announces Partnership with Global Identity and Data Platform, zeotap

  5 years ago News

  

  InfoSum, the first-party data platform today announced a partnership with global deterministic identity and data platform zeotap. The collaboration will enable brands to make the most out of their first-party data for more effective marketing – thanks to the combination [...]

• Five New Year’s Resolutions from OnAudience.com for Digital Marketers

  5 years ago News

  

  As 2020 begins, big data platform OnAudience.com has released its five key trends to monitor over the course of the year for effective digital marketing. 1. Data transparency and data privacy One of the top New Year’s resolutions for digital marketers [...]

• Primis Goes Live with Intuitive New Publisher Dashboard

  5 years ago News

  

  Primis, the video discovery platform, has launched an updated new publisher dashboard. With this new dashboard, Primis publishers will be able to monitor and measure the performance of their monetisation, content and syndication activities. Syndicators, like Reuters, will be able [...]