PressBox Articles

• PubMatic Releases Audience Encore to Activate First-Party Data Programmatically

  5 years ago News

  

  Premium digital technology company PubMatic, today announced the launch of Audience Encore, a new solution that significantly changes the way publishers monetise audience data. PubMatic is the first SSP to allow publishers to activate both data and inventory across major [...]

• Picnic Media Continues Rapid Expansion With Two Senior Hires

  5 years ago News

  

  Picnic Media, the user-first ad marketplace, moves into a new phase of expansion with the appointment of Manchester-based sales operation One Link Digital to bolster its presence outside London. One Link’s Peter Boler will lead Picnic's Regional Sales operations, while [...]

• AdColony Receives TAG Certified Against Fraud Recertification for Third Year Running

  5 years ago News

  

  AdColony, the in-app marketplace for brands, announced today that the Trustworthy Accountability Group (TAG) has awarded it the Certified Against Fraud certification for 2020, its third consecutive certification. The certification reaffirms AdColony’s continued efforts to directly combat ad fraud and [...]

• COVID-19: Insights on Travel Impact

  5 years ago News

  

  With more than 118,000 infected as of March 10th, COVID-19 is having and will continue to have a significant impact on many industries. The travel industry is no exception, and in fact, maybe the hardest hit. Sojern has analysed the [...]

• Primis Earns TAG Certified Against Fraud Seal for Third Year Running

  5 years ago News

  

  For the third year in a row, Primis, an industry leader in video discovery technology, has officially been awarded recertification of the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal [...]

• MG Motor UK Makes In-Game Advertising Play in DiRT Rally 2.0, with Bidstack & TMWI

  5 years ago News

  

  MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack, and digital marketing and media agency tmwi, has allowed MG to feature in Codemaster’s iconic DiRT Rally [...]

• M&C Saatchi Performance to Double Indonesia Team

  5 years ago News

  

  M&C Saatchi Performance, global digital media agency, consolidates its presence in the Asia Pacific region growing its Indonesia team by 2x. As well as its Jakarta office, the agency has offices across APAC, in Singapore, India and Australia. The first [...]

• Criteo Announces New Traffic Generation Solution

  5 years ago News

  Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased [...]

• Integral Ad Science Names Lisa Nadler as Chief Human Resources Officer

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today announced the appointment of Lisa Nadler as Chief Human Resources Officer. Nadler, who most recently served as Chief Human Resources Officer at Shutterstock, is a seasoned executive who [...]

• FreeWheel Releases 'The Delicate Art of Balancing Ad Load'

  5 years ago News

  

  The FreeWheel Council for Premium Video Europe (FWCE) has today released its latest study, The Delicate Art of Balancing Ad Load, which aims to provide an overview of current ad load across European premium programmers and help to better craft [...]