PressBox News

• adWMG Launches a Self-Service Monetisation Platform for Web Publishers

  1 week ago News

  

  adWMG announces the launch of a new self-service monetisation platform designed to give web publishers full control over the creation, setup, and deployment of advertising formats without the need for manager involvement or technical back-and-forth. The platform is part of [...]

• EQ Dry & Teads Redefine Diaper Marketing with a Campaign That Wins Hearts & Attention

  1 week ago News

  

  In a category where brand loyalty is often built on emotion as much as efficacy, EQ Dry found a way to connect deeply with modern parents — through empathy, storytelling, and attention-driven media. Partnering with Teads, the omnichannel outcomes platform, [...]

• Jon Nash & Danny Moggs Join UK Ad Tech Firm 59A to Drive North American Expansion

  1 week ago News

  

  59A has been operating in the USA for 3 years, but Jon and Danny will now provide in-market support to deliver its custom algorithm service to more USA clients. Commenting on his appointment, Nash said: "I’m honoured to step into the [...]

• Bedrock Platform Closes Seed Extension Round Led by FirstPartyCapital, with Aperiam Ventures Joining as Co-Investor

  1 week ago News

  

  Bedrock Platform today (19th February, 2026) announced the successful close of its seed extension funding round, led by London-based First Party Capital, with NY-based Aperiam Ventures joining as a co-investor. The round brings additional strategic capital and deep ad tech [...]

• MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands with Axeptio

  1 week ago News

  

  Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent collection for its clients.  To address its clients’ privacy challenges without adding friction to their digital journeys, the agency recently [...]

• Hershey’s "The Real Gold" Crowned The Most Emotionally Engaging Ad of the 2026 Winter Games

  1 week ago News

  

  Hershey’s "The Real Gold" is the most emotionally engaging ad of the 2026 Winter Games. That’s according to new data from creative intelligence platform DAIVID, which found the chocolate brand’s first major ad campaign since 2018 generated the strongest positive emotional [...]

• Adtelligent Group Invests Majority Stake in AdSales to Expand Social & Messenger  Advertising

  1 week ago News

  

  Adtelligent Group has acquired a majority stake in AdSales, strengthening its demand-side platform (DSP) capabilities and accelerating its expansion into social and messenger advertising environments, including Telegram and Meta platforms.  The investment supports Adtelligent’s strategy to offer advertisers unified access to [...]

• Limelight Inc.’s Annual Report Charts Ad Networks’ Move from Aggregation to Curation

  2 weeks ago News

  

  Limelight Inc.’s latest annual report, Progress and Possibility: State of Ad Networks, Digital Publishing and AdTech 2026, delves into how successful ad networks are shifting from aggregation to curation - doubling down on quality, relevance, transparency, and targeting sophistication - [...]

• Audion Launches First AI Agent Built to Deliver Tangible Outcomes in Digital Audio Advertising

  2 weeks ago News

  

  Audion, a global digital audio specialist, has launched 'Audion AI', the first artificial intelligence (AI) solution designed to deliver outcome-driven audio advertising campaigns that maximise brand performance. Audion AI addresses key challenges facing audio advertising: the highly fragmented environment in which [...]

• Silverpush & Epitaph Release Attention Study with Lumen Research to Prove Performance of YouTube & Context 

  2 weeks ago News

  

  Silverpush, the contextual intelligence company, today (17th February, 2026) released a first-ever attention study on the impact of contextual intelligence for YouTube advertising with agency partner Epitaph. By working with Lumen, the global attention measurement company, Silverpush and Epitaph analysed [...]