PressBox Articles

• Axis & AlgoriX Partner to Expand Access to Premium In-App Supply

  1 week ago News

  

  Axis, a global programmatic platform helping publishers unlock the full value of their inventory, has announced a strategic partnership with AlgoriX, an independent global media and technology company that offers publishers and advertisers best-in-class advertising solutions, delivering performance at every [...]

• TeqBlaze Enables Curated Deals Creation Directly in White-Label SSP & Ad Exchange Platforms

  1 week ago News

  

  TeqBlaze, an independent ad tech technology vendor, is expanding its white-label SSP + Ad Exchange solution with a new functionality: Curated Deals. This tool enables platform owners to define audience-specific pipelines and structured deals, based on actual behaviour, context, and [...]

• Mediamond Collaborates with Cedara & Launches the Sustainable Advertising Solution, Green Footprint

  2 weeks ago News

  

  In response to the growing interest in sustainability and corporate reputation in Italy, Cedara, the AI Engine for sustainable media, is proud to announce a strategic partnership with Mediamond. Through this collaboration, Mediamond has developed Green Footprint, the solution that [...]

• Powerful AXA Ad Tops Rankings as Most Emotionally Engaging Campaign of Euro 2025

  2 weeks ago News

  

  A powerful short film from insurance brand AXA about a women’s walking football team of cancer survivors is the most emotionally-engaging ad of Euro 2025. That’s according to new data from DAIVID, which found the nine-minute documentary-style video "Kicking Cancer: The World’s Toughest [...]

• VIOOH Partners with Outernet to Deliver Premium Programmatic DOOH in London's Most Iconic Entertainment Destinations 

  2 weeks ago News

  

  VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced a new programmatic partnership with global media and entertainment company, Outernet London. Outernet is home to Europe's largest and most advanced digital screens, complemented by state-of-the-art event venues and retail spaces. [...]

• Kargo Wins Big at ELETS India Brand Summit and Awards 2025

  2 weeks ago News

  

  Kargo, a leader in delivering breakthrough omnichannel advertising solutions for global brands, has been recognised with two prestigious wins at the ELETS India Brand Awards 2025. Kargo won top honours in the Outstanding Innovation in Display category for their innovative ASUS [...]

• IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities

  2 weeks ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising industry, has today (15th July, 2025) released the second edition of its Attitudes to Retail Media Report, offering a comprehensive view of how Europe’s retail media landscape is developing. [...]

• OpenX APAC MD Mitchell Greenway Appointed Chair of the IAB Executive Technology Council

  2 weeks ago News

  

  IAB Australia announced today (10th July, 2025) that Mitchell Greenway, managing director APAC at OpenX, has been appointed as the Chair of its Executive Technology Council (ETC) and now becomes the ETC representative on the IAB Australia board. Greenway replaces [...]

• Attekmi Solutions Updates: Enhanced Efficiency & Greater Flexibility

  2 weeks ago News

  

  Attekmi, an ad tech company offering a range of ad exchange solutions and ad tech and ad ops services, has introduced a set of platform updates that aim to increase both efficiency and user experience. Prioritising partners’ feedback, Attekmi continuously works [...]

• Covatic Enhances Platform with New Contextual Event Feature

  2 weeks ago News

  

  Covatic, a leader in privacy-first audience solutions, today (July 11th, 2025) announced Contextual Event Traits, a powerful new enhancement to its platform designed to give publishers, media owners, and marketers unprecedented precision and flexibility in audience segmentation.  This feature enables publishers [...]