PressBox Articles

• LightBox TV & Starcount Partner to Bring Emotional Intelligence to Total TV Planning

  3 days ago News

  

  LightBoxTV, the platform transforming TV campaign planning across linear and digital, has today (10th June, 2025) announced a strategic partnership with Starcount, the leader in behavioural and emotional analytics. The collaboration brings together LightBox’s end-to-end Total TV planning system with [...]

• Equativ Finalises Merger with Sharethrough, Launches Rebrand to Reflect Unified Vision & Scale

  3 days ago News

  

  Equativ announces the full unification of Sharethrough into its global brand and operations, forming one of the largest global independent media platforms and marketplaces, strengthening its ability to serve global advertisers and publishers with transparency, innovation, and user-first technology. Additionally, [...]

• AdSpin Games Joins MarkApp’s Mobile Marketplace to Power Contextual Performance Advertising

  4 days ago News

  

  MarkApp, the global contextual DSP and mobile app marketplace, has announced a new partnership with AdSpin Games, a division of SpinX and developer of high-performing casual and hyper-casual mobile games. The integration brings AdSpin's premium owned-and-operated (O&O) gaming inventory into [...]

• Experian & Peer39 Enhance Contextual Advertising with Expanded UK Audience Data

  4 days ago News

  

  Experian UK & I and Peer39 have announced an expansion to their existing partnership to help advertisers more effectively reach their customers using richer data and insights. Experian’s additional UK Demographics and Purchase Affinity audiences, as well as its Mosaic [...]

• Opti Digital Joins Prebid.org

  4 days ago News

  

  Opti Digital, a premium ad revenue platform and recently recognised Google Certified Publishing Partner (GCPP), is proud to announce it is joining the board of Prebid.org as a technology provider. Formed in September 2017, Prebid.org is an independent organisation designed to [...]

• PubMatic Expands EMEA Leadership to Accelerate CTV, Broadcast, and Platform Growth

  4 days ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (9th June, 2025) announced the appointment of two senior leaders to its EMEA team: Andy Jones as vice president, broadcast & CTV, EMEA, and Matt Salmon [...]

• Trainline aprovecha la tecnología de Commerce de PubMatic para escalar su publicidad programática en Europa

  1 week ago News

  

  PubMatic, una empresa tecnológica independiente que está dando forma al futuro de la cadena de suministro de la publicidad digital, ha anunciado hoy la ampliación de su colaboración con Trainline. Esta asociación integra capacidades tanto onsite como offsite, lo que [...]

• Overwolf Joins Adelaide’s AU Ecosystem as a Premium Publisher, Alongside The New York Times & Spotify

  1 week ago News

  

  Overwolf, the leading in-game advertising platform and creator ecosystem for PC gaming, has been selected to join Adelaide’s new AU Ecosystem, an exclusive group of 40 premium publishers that includes The New York Times, Spotify, and The Wall Street Journal. This [...]

• Seedtag Unveils Neuro-Contextual Advertising, Entering a New Era of Contextual Targeting

  1 week ago News

  

  Seedtag today (June 5th, 2025) unveiled an evolution in marketing: neuro-contextual advertising. Built on the combination of artificial intelligence and neuroscience principles, Seedtag's AI, Liz, now interprets deeper signals like interest, emotion, and intent—and turns these insights into high-performing campaigns [...]

• Iberia Takes Full Control of Omnichannel Advertising with Clinch's AI-Powered Flight Control

  1 week ago News

  

  Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (June 5th, 2025) announced that Iberia, Spain’s flagship airline, has fully transitioned to a self-serve model within Flight Control, Clinch’s omnichannel advertising platform.  With this move, [...]