Lotame

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Categories:: AI & Machine Learning; Contextual; Cookieless Targeting; Data Activation; Identity Solution Provider; Measurement, Attribution & Analytics; CTV, OTT & Video
Website:: lotame.com
Email:: marketing@lotame.com
Geography:: APAC EMEA LATAM North America
Location:
Specialism:

Articles

Identity Solution Adoption & Testing

Predictions 2022: The MadTech Middleware

Predictions 2022: TV, CTV, and Video

It’s Time to Turn Reaction into Action: Industry Figures Respond to IPA Bellwether Q2

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PressBox

Publicis to Acquire Lotame, the World’s Leading Independent end-to-end Data Solution

Technology Investment Set to Surge in UK -Lotame/Cint Report Reveals

FreeWheel Partners with Lotame to Offer Addressable Audiences at Scale on CTV Inventory Across EMEA

As Cookies Crumble, Lotame Launches New Data Collaboration Solutions to Help Digital Marketers Share, Analyse & Activate Data

Lotame Names Eli Heath as New Head of Identity & Strengthens Leadership Team with Promotions

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Our clients rely on us for our global digital leadership and data transformation capabilities. Lotame, who we’ve partnered with for many years, are consistently ahead of the curve in extracting value from data. We’ve tested early iterations of Lotame Collaborate with great success. Data collaboration is increasingly important as part of a privacy-preserving, portfolio-based approach to audience targeting, and we look forward to working closely with Lotame.

— Miles Pritchard, Partner, Data & Technology Transformation, OMD EMEA

Company description

Lotame is a global technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data platform and data marketplace empower thousands of marketers, agencies, and media owners to connect, enrich, and activate the data they need to understand and engage consumers. As a division of Publicis Groupe and Epsilon, Lotame enables global brands to experience the power of identity-driven marketing to achieve successful business outcomes on their own terms.