Regulation GDPR
Dear Publishers: Advertisers Need Your Help to Stay Effective in a GDPR’d Europe
The General Data Protection Regulation (GDPR) amplifies the reliance of advertisers in Europe on publishers’ consent and contextual data. After all, these factors are essential to the survival of the entire digital advertising ecosystem. In this piece for ExchangeWire, Eric Tucker [...]
GDPR Might Provide Momentum for U.S. Data Privacy Laws: Q&A with Amit Dar, Taptica
Europe and European companies have tended to lead the pack when it comes to data protection concerns and regulations. ExchangeWire chats with Amit Dar (pictured below), general manager U.S. of global end-to-end mobile advertising platform Taptica about ensuring data privacy within [...]
UK Mobile Purchase Growth Rates Surge; Consumers Will Punish Businesses that Fail to Safeguard Data
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: UK Mobile Purchase Growth Rates Surge; Consumers Will Punish Businesses that Fail to Safeguard Data; and U.S. Tops Data-Protection Rankings. UK Mobile Purchase Growth [...]
Growing Sustainably: Q&A with Gavin Stirrat, VP Europe, Partner Services, OpenX
Following his appointment as VP Europe, partner services, at OpenX, ExchangeWire took the opportunity to ask Gavin Stirrat (pictured below) about OpenX's potential expansion plans, the quality and transparency issues in the programmatic industry, and the trends to be expected [...]
How to Clean Up Your Marketing Stack, Pre-GDPR
In its most simple form, marketing is the promotion of a product. While this has never fundamentally changed, the way in which the promotion process takes place adapts and evolves constantly. A large part of this is utilising platforms, tag-management [...]
10 Unintended Consequences of the GDPR
When legislators in the EU came up with the GDPR legislation, I know they had the best intentions to protect the rights of users. For too long digital media, marketing, and advertising technology platforms have been harvesting and monetising data [...]
Fixing the Internet One Digital Ecosystem at a Time
Over the past 14 years, The Media Trust has focused on one audacious goal: to fix the internet. The company has continuously monitored the internet for malvertising, creative quality, data leakage, and other compliance issues on behalf of organisations seeking [...]
GDPR: Now Is the Time for Companies to Stop Being Defensive & Start Being Effective
The inaugural Marketing, Media, and Privacy (MMaP) event, which takes place at IBM in London on 22 May, provides an uncompromising assessment of the tangible impact of the GDPR on consumer marketing and the media industry that supports it. Speaking [...]
UK Consumers to Trigger Data Privacy Requests; Multi-Device Shoppers Spend More
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: UK Consumers to Trigger Data Privacy Requests; Multi-Device Shoppers Spend More; and UK Consumers Believe AR Influences Purchasing. UK Consumers to Trigger Data Privacy [...]
Dear Google, Your Last-Minute GDPR Policy Could Ruin Publishers
On 22 March, 2018, a mere two months before the GDPR is enforced, Google announced on its blog that it would be updating its EU consent policy, requiring publishers to take extra steps in achieving consent from their users. As [...]
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