TraderTalk: Adform Discusses Its Buy-Side Strategy And Why A Customised Solution Is A Requisite For Scaling Across Europe
←Back to Indexby Ciaran O'Kane on 11th Sep 2012 in TRADERTALK
Adform is a buy-side/advertising ad serving platform headquartered in the Nordics, with a presence in all the major European markets. Martin Stockfleth Larsen, Director of Marketing and New Business, and Gustav Mellentin, Co-Founder, Director sat down with ExchangeWire this week to discuss the company's buy-side proposition, and how Adform customises its proposition for the European market.
Adform will be appearing on the How are Vendors Harmonising Premium with Programmatic Technology? panel at this year's sold out ATS London.
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