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ExchangeWire recently published a research report, in association with BidSwitch, aiming to understand whether the deal ID is the future of programmatic trading. To mark the launch, BidSwitch hosted an event, to uncover and discuss some of the key findings of the research report.

In the second of three videos, ExchangeWire's senior analyst, Hugh Williams presents the findings of the research report.

The full research report, 'Demystifying Deal ID: The Future of Programmatic Trading', is available to download here.

The first video in the series, where BidSwitch's Julian Savitch-Lee presents the history of the deal ID, is available to view here.