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"Brand Building is a Long-Term Game": A Coffee With Charley Day, The Kite Factory

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by John Still on 8th Oct 2025 in Video Interviews

In this episode of A Coffee With... Charley Day, head of insight at The Kite Factory, joins ExchangeWire's head of content John Still to discuss:

  • Focusing on audience values in a world of media metrics and KPIs

  • How insights, emotions, and storytelling help build brands for the long term

  • The shortcomings of AI in advertising and media