by John Still on 8th Aug 2024 in Video Interviews

Industry stalwart and CTV expert Paul Gubbins joins John Still in the ExchangeWire office to discuss the past, present and future of television.

The CTV landscape is evolving quickly, as more and more viewers turn to streaming services. How can advertisers navigate the fragmented TV ecosystem, and help define its future. Tune in as Paul and John discuss:

• How the landscape of CTV will evolve over the next five years
• Why Traditional TV is a better descriptor than Linear
• Viewer behaviour
• Streaming platforms and ad innovations
• Ad-based, subscription model or both?
• The bright future of television

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