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Sojern's Josh Beckwith on Commerce Media, Unifying Fragmented Data, and Building Outcome-Driven Audiences

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by Aimee Newell Tarín on 29th Oct 2025 in VoxPops

We caught up with Josh Beckwith, vice president of corporate sales, Sojern, at ATS London 2025 to discuss commerce media, data, and audience building.

Beckwith expands on:

  • The unique opportunities commerce media in travel creates for advertisers

  • How Sojern unifies disconnected data sets for advertisers

  • How Sojern builds bespoke, outcome-driven customer audiences for advertisers