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The Power of Attention Metrics in the Digital Marketing Universe: Perspectives from Outbrain's Alex Cheeseman

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by Mariam Ahmad on 19th Jul 2023 in VoxPops

"If no-one notices your advertising, everything else is academic". - Bill Bernbach

Alex Cheeseman, head of enterprise at Outbrain, unravels the complexities of capturing attention in today's ever-changing media landscape, exploring emerging trends, tactics, and challenges in capturing audience attention and implementing attention measurement effectively.

In this VoxPop, Cheeseman details:

  • Attention as a crucial determinant of advertising success

  • Emerging trends within attention media that could be game-changers

  • The challenges presented by critical scale within attention measurement

Hear more from Alex and other industry experts by catching up on ATS London 2023's attention panel on ExchangeWire's Event Videos page.