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Following the publication of The State of Programmatic in JAPAC 2021 report, OpenX’s Andy Tu joined ExchangeWire’s Ciaran O’Kane to discuss the key findings from the research in this MadTech Webcast.

 

Together, Tu and O’Kane discuss:

– The growth in programmatic spend in JAPAC and the impact of COVID on the industry

– Concerns around and solutions to the deprecation of third-party identifiers

– Market access to first-party data

– Use of header bidding across JAPAC

– The status of SPO reviews and concerns over fraud within programmatic in the region

 

Download the full report here.