HBAgency Becomes an Approved Vendor in IAB Europe’s Transparency & Consent Framework (TCF) v2.2

by ExchangeWire PressBox on 19th Jun 2025 in News

HBAgency, an independent digital advertising company working with publishers across Europe and worldwide, has been officially approved as a registered vendor under IAB Europe’s Transparency and Consent Framework (TCF) v2.2.

HBAgency provides monetisation and programmatic solutions to a growing network of digital publishers, supporting them in optimising ad revenue while staying compliant with evolving privacy regulations. Becoming part of the TCF enhances HBAgency’s ability to integrate with consent management platforms (CMPs) and operate transparently within the broader digital advertising ecosystem.

The TCF, launched by IAB Europe in 2018, is a cross-industry standard that facilitates compliance with the ePrivacy Directive and the General Data Protection Regulation (GDPR). It provides a structured approach for managing and communicating user consent and preferences between publishers, advertisers, and technology providers.

As a TCF-approved vendor, HBAgency is now listed in the Global Vendor List and can participate in privacy-compliant advertising across its publisher portfolio.

"A wide network of top-tier digital publishers relies on HBAgency’s cutting-edge ad technology, consistently delivering superior performance compared to other platforms in the industry," said Leonardo Ligas, CEO of HBAgency. "Joining the TCF helps us better serve our publisher partners by ensuring seamless technical integration and full alignment with European regulatory standards. It strengthens our infrastructure for consent management and reinforces our ability to operate responsibly at scale across international markets."

For more information visit www.hbagency.ai or contact: info@hbagency.ai.

For more information about the TCF v2.2, visit https://iabeurope.eu/transparency-consent-framework/