Event Video
Youtube and the Fragmentation of TV
Filmed at ATS London, this discussion addresses how advertisers can harness YouTube as a "new TV" channel, leveraging its vast audience reach, programmatic capabilities, and data-driven targeting to complement connected TV (CTV) and linear strategies.
Panel
- Kathryn Bean, Media Planning Lead, Miroma Founders Network
- Chris Wright, Vice President, UK & International Sales, Vevo
- Pippa Scaife, Director of Digital Advertising, Sky Media
- Seun Odeneye, Managing Director, Investment, IPG Mediabrands UK&I
- John Still, Head of Content, ExchangeWire