LightBoxTV & Caria Partner to Streamline Linear & CTV Campaign Management for Leading Holding Group
by on 7th Oct 2025 in News
LightBoxTV, the Total TV planning and workflow platform, has integrated with Caria’s API to simplify campaign execution across linear and connected TV (CTV). The integration is already live and in active use by a major global holding group, with wider rollout to agency partners planned over the coming months.
The connection allows users to build and commit linear TV campaigns directly into Caria using LightBoxTV’s planning tools. Media plans can be sent to media owners, with two-way communication supporting booking, confirmations, and updates. Agency users can manage and edit Caria bookings entirely within LightBoxTV, removing the need to switch between systems.
"This integration is a key step toward a more unified TV ecosystem. It’s already had a tangible effect on campaign operations, cutting duplication, improving accuracy, and saving teams valuable time. By integrating our modern workflows with a key industry platform, we’re reducing friction, accelerating speed to market, and helping agencies stay ahead of change." — Dean Cussell, COO, LightBoxTV
"Caria is the trusted platform for AV advertising across the UK and Ireland, supporting agencies, sales houses, and advertisers by reducing admin and minimising errors. Working with LightBoxTV extends these efficiencies right into the planning phase, giving users more control across both linear and CTV and making it easier to buy TV - exactly what our clients want." — Dan Shawcross, VP broadcaster and publisher, Caria
LightBoxTV and Caria are also working together to streamline CTV and VOD campaign booking, helping agencies bring the same consistency and efficiency to digital video that they expect in broadcast.
The solution has already been proven at scale with a leading global holding group and is now ready for broader rollout across LightBoxTV’s customer base.
LightBoxTV continues to support agencies and advertisers with tools that unify campaign planning across linear, VOD and CTV, helping media teams move beyond siloed workflows and legacy systems.
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