BIGO Ads has announced a strategic partnership with GeoEdge, a global leader in ad security and quality solutions. 

Through this collaboration, BIGO Ads will integrate GeoEdge’s malvertising protection and ad content protection technology across its platform to identify and filter risks across ad creatives and landing pages, ensuring a safer, more transparent, and trustworthy advertising experience for developers and users worldwide.Through this partnership, ad-quality protection now stretches across borders reaching players throughout APAC and expanding into both the European and North American markets.

GeoEdge’s ad safety technology protects user browsing experiences, while its enhanced ad content review blocks fraudulent or harmful ads to ensure a compliant, trustworthy ecosystem. 

The payoff is a safer, more consistent global environment with unified safety standards across all markets.

"Safety and user experience are not add-ons. They are core qualities of any advertising platform," said Eden Liu, global business director at BIGO Ads. "We are committed to creating a healthy and engaging environment for both developers and users. Partnering with GeoEdge will allow us to further elevate ad quality, help developers effectively reach global audiences, and protect brand value."

"BIGO Ads’ extensive global reach and monetisation strength make it an ideal partner. We are excited to collaborate in advancing international standards for ad safety and fostering a healthier content ecosystem," added Amnon Siev, CEO of GeoEdge.

BIGO Ads and GeoEdge will continue to drive innovation in ad security standards, building a high-quality, sustainable global advertising ecosystem. By combining BIGO Ads’ worldwide reach with GeoEdge’s leading security capabilities, this partnership aims to create a unified safety framework that enables controlled growth for clients and provides a more reliable experience for users.