MarkApp has officially joined the Interactive Advertising Bureau Middle East and North Africa (IAB MENA), reinforcing its commitment to supporting the development of transparent, standards-driven digital advertising markets across the region. 

IAB MENA represents one of the most influential industry organisations dedicated to advancing the digital advertising ecosystem across the Middle East and North Africa. Through collaboration with technology companies, media owners, agencies, and brands, the organisation works to establish industry standards, promote best practices, and support education and innovation across the programmatic advertising landscape. 

By joining IAB MENA, MarkApp further strengthens its institutional presence in a region that continues to experience rapid growth in digital media, connected TV (CTV) adoption, and programmatic advertising investment. 

MarkApp operates as a global programmatic technology provider, offering advertising infrastructure across web, mobile app, and connected TV environments. The company has built a proprietary technology ecosystem designed to enable scalable and privacy-compliant media execution across multiple digital channels. 

At the core of this infrastructure are three integrated platforms: Pantheon, Harion, and MarkDash. Pantheon functions as the company’s contextual intelligence engine and marketplace, enabling privacy-first targeting and programmatic deal activation across CTV, mobile, and web inventory. Harion serves as the company’s omnichannel demand-side platform for performance-driven media buying, while MarkDash provides a centralised analytics and operational layer delivering real-time reporting, performance insights, and automated workflows across the programmatic supply chain. 

Through this technology ecosystem, MarkApp processes more than 15 billion advertising impressions each month, working with a global network of publishers, agencies, and demand partners across North America, Europe, and the Middle East. 

The company’s participation in IAB MENA reflects its long-term commitment to supporting industry collaboration and contributing to initiatives that promote transparency, responsible data practices, and sustainable growth across digital advertising markets. 

"IAB MENA plays a critical role in shaping the future of digital advertising across the region," said Sotiris Oikonomou, managing director at MarkApp. "Joining the organisation allows us to actively contribute to industry standards, share expertise around programmatic infrastructure and contextual technologies, and collaborate with other leaders working to advance the regional advertising ecosystem." 

As the digital advertising industry continues to evolve toward privacy-safe technologies and more transparent supply chains, MarkApp’s participation in IAB MENA reflects its broader strategy to support innovation and responsible growth across global markets. 

For more information visit MarkApp here

MARKAPP MEDIA LTD

MarkApp is an innovative ad tech company specialising in programmatic advertising across mobile apps, Connected TV, and web environments. Leveraging our proprietary ad exchange, direct publisher and advertiser relationships, and integrations with top...

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