GoWit, a global leader in omnichannel commerce and retail media technology, and Futura DDB, a leading marketing agency in the Adriatic region and part of the global Omnicom network, delivering strategic brand, creative, and media solutions.

By combining GoWit’s omnichannel commerce and retail media advertising platform with Futura DDB’s extensive regional expertise and creative network, this partnership will enhance retail media capabilities across both online and offline channels in Slovenia, Croatia, Serbia, Bosnia, and Macedonia. 

With GoWit’s AI-first operating system, the collaboration enables brands, retailers, and agencies to engage high-intent audiences and remain competitive in an evolving commerce landscape.

“By enabling retailers to monetise their first-party data across every touchpoint, our exclusive partnership with Futura DDB transforms digital shelf space into a high-performance revenue engine," said Emrah Adsan, CEO of GoWit.

"We are helping retailers deliver seamless connectivity, from on-site and off-site ads to in-store digital displays. Together with Futura DDB, we look forward to equipping the retailers and brands in the Adriatic region with the tools to lead in the omnichannel commerce era, ensuring every impression becomes a measurable opportunity for growth."

Cemil Toksöz, chief strategy officer at GoWit, added, "Through our partnership with Futura DDB, we are bringing a unified retail media infrastructure to the Adriatic region, empowering retailers and brands to scale smarter, data-driven advertising. By combining Futura DDB’s local expertise with GoWit’s AI-first ad ops platform, we aim to accelerate retail media adoption and build a more connected commerce ecosystem."

"This exclusive partnership with GoWit represents a significant step forward in shaping the retail media landscape. By combining our market expertise and creative capabilities with GoWit’s retail media technology, we are creating a powerful, future-ready retail media advertising ecosystem for brands and retailers, unlocking new growth opportunities in an increasingly dynamic commerce environment," said Tanja Papež, head of retail media, Futura DDB.

A unified commerce and retail media advertising ecosystem for Adriatic region

For retailers, the partnership delivers a comprehensive solution to the complexities of modern retail media. With full-service ad ops support and end-to-end operational expertise, retailers can maximise performance across their retail media networks without increasing internal overhead. Through the GoWit retail media advertising platform, multi-network and multi-market campaigns can be launched and managed from a single unified dashboard, simplifying execution while driving measurable results. 

The platform’s API-first, modular architecture also enables enterprise retailers and fast-growing marketplaces to integrate retail media capabilities into their existing technology stacks. This flexible structure supports scalable implementations and allows partners to tailor integrations based on their operational needs.

For advertisers, the partnership provides direct access to high-intent audiences across the Adriatic region. Brands can execute data-driven campaigns, across different networks and markets, with precision, leveraging localized insights and first-party retail data to increase conversion rates and achieve transparent return on ad spend at critical moments of purchase.

Scaling retail media across markets with AI-first ad ops

Within the partnership, agencies in the Adriatic region will have access to GoWit One, an AI-powered operating system built specifically to remove the manual ad ops burden and optimise retail media campaigns. By eliminating the friction of fragmented systems, GoWit One allows agencies to launch and manage campaigns across multiple retail networks and diverse retailers from a single, unified dashboard. 

Moving beyond manual processes with AI-driven execution and real-time performance scaling, agencies can now scale across markets with confidence and activate omnichannel ads across on-site, off-site, and in-store digital touchpoints 

By combining global technology leadership with strong regional market presence, GoWit and Futura DDB aim to establish a new benchmark for commerce and retail media in the Adriatic market. 

For more information, contact GoWit

GoWit

GoWit is a leading ad tech company on a mission to democratise retail media advertising (RMA), making it accessible for retailers and marketplaces of all sizes. Offering a 15-minute self-service integration, the GoWit RMA platform empowers custo...

More about GoWit »

Powered by PressBox