Today (31st March, 2026), PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. Developed for client INTERBEV, this video campaign targets cooking enthusiasts as well as consumers of responsibly sourced and French-produced meat, with a focus on achieving a high video completion rate (VTR).

It was launched through PubMatic’s AgenticOS, an operating system that connects AI agents across the full campaign lifecycle, from natural language planning through activation, optimisation, and measurement. This campaign illustrates the evolution of media activation: AI-powered agents that design, configure, and launch a programmatic campaign from a simple natural language brief processed by a Large Language Model (LLM).

A new step in AI-driven automation for advertising campaigns

Starting with a natural language brief entered into the Claude LLM, Amnet teams were able to deploy a video campaign within minutes. with a precise understanding of objectives and a direct translation of those goals into operational parameters within AgenticOS. Traditionally, setting up a programmatic campaign can take several hours and require multiple tools and manual optimisations. Through AgenticOS, this setup process was reduced by 80%, enabling rapid and precise campaign activation with minimal operational complexity.

Because campaigns run through PubMatic’s AgenticOS, a direct bidder built natively on the sell side, there are no additional intermediary integrations required. Agencies use an MCP/AdCP-enabled connection once and reach billions of daily premium ad impressions across CTV, mobile, and online video.

This innovation enabled immediate activation, leveraging several key features:

• Automated campaign generation from a natural language brief
• Interpretation of marketing and targeting objectives, along with data segment selection
• Instant activation
• Seamless and intuitive interaction between PubMatic’s AgenticOS and the Claude LLM

This approach streamlines workflows, accelerates campaign deployment, and expands access to programmatic technologies.

This French activation follows the success of PubMatic’s recent AgenticOS campaign with Abovo Maxlead in the Netherlands, underscoring the company’s accelerating EMEA expansion and growing momentum in bringing AI-powered, agentic advertising solutions to market across the region.

"This first Agentic Advertising campaign in France demonstrates the operational phase of AI in action: simplifying campaign setup while strengthening control, transparency, and performance. France is a key market for programmatic innovation, and this milestone shows how agentic technology can scale efficiently and responsibly. The Amnet team, always strongly driven by innovation, has once again showcased its expertise and operational excellence." Franck Lewkowicz, country manager France, PubMatic

"At Amnet, we’ve always been committed to innovation, which we believe is fuelled by experimentation. That’s why we are thrilled to be the first in France to run a PubMatic AgenticOS campaign through the Claude LLM, with a clear goal: to explore first hand the full potential that AI can offer." Antony Loyez, associate director, Amnet

PubMatic

PubMatic is the leading AI-powered ad tech company delivering digital advertising performance.   Through an intelligent, unified platform that connects buyers, publishers, data partners, and commerce media, PubMatic delivers smarter advertising an...

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