Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

by ExchangeWire PressBox on 14th Apr 2026 in News

Locala today (14th April, 2026) announced the launch of Planning Agents, a new evolution of its platform designed to bridge the gap between advanced strategy and real-world activation. By bringing together proprietary signals, strategic reasoning, and activation readiness within a single workflow, Locala enables brands and agencies to apply a granular, omnichannel, and local understanding of the market throughout the planning phase, and execute it directly across channels.

From planning to activation, without disruption

In 2025, Locala introduced Omni Planner with a clear objective: to give brands a more precise and granular understanding of their markets by combining online signals with real-world dynamics, including web traffic, mobility flows, and in-store visits.

While this marked a major step forward in identifying where performance truly happens, one key challenge remained: turning those insights into fast, effective activation.

Planning Agents are the natural next step, enabling teams to move from insight to execution with greater speed, consistency, and precision.

Designed to go beyond generic AI assistants, they leverage Locala’s proprietary insights and translate them directly into activation-ready strategies and outputs. Priority markets, target audiences, media pressure by geography, and channel selection can now be executed directly, while preserving the full fidelity of the strategy.

At a time when 37% of advertising spend is considered ineffective (Forrester & Amplified), largely due to fragmented signals, Planning Agents address a critical need: enabling a seamless transition from analysis to execution, without losing precision or consistency.

As Sandrine Préfaut, managing director Europe at Locala, explains: "With Omni Planner, we strengthened our ability to understand market dynamics. With Planning Agents, we’re taking the next step—turning that understanding into activations that directly drive business outcomes."

Omni Planner delivers the vision. Locala’s Planning Agents put it into action.

A bolder vision of agentic advertising

While many initiatives in agentic advertising focus primarily on simplifying existing execution tasks, Locala is taking a different approach: using AI to improve the quality of planning and execution—not just the speed.

As Auxandre Stephan, product marketing director at Locala, puts it: "The market is heavily focused on automation. Our ambition goes further. We’re focused on what AI truly unlocks: building more granular strategies, executing more complex campaigns, and seamlessly connecting market insights to activation, without friction or compromise."

Rather than replicating legacy workflows with an AI overlay, Locala aims to make sophisticated omnichannel and multilocal strategies operational at scale, enabling approaches that were previously too complex or fragmented to execute effectively. The launch of Planning Agents marks a major milestone in that journey.

This vision also aligns with a broader commitment to a more open and interoperable advertising ecosystem. Locala is among the co-signatories of the AdCP initiative, which aims to foster a more connected, transparent, and open future for agentic workflows in ad tech.

Transparent AI, guided by humans

Planning Agents have been built to address one of the most critical challenges in AI-powered media: trust.

Every recommendation is fully traceable, explainable, and directly tied to concrete data signals. Users can instantly understand why a specific audience, market, or media allocation is being recommended, with access to the underlying insights and visualizations behind each decision.

This level of transparency ensures that teams maintain full visibility into their strategy as it moves from planning to execution, without the "black box" effect.

At Locala, AI is not designed to replace human expertise, but to enhance it. Planning Agents accelerate analysis and execution, while humans remain firmly in control, interpreting insights, refining strategies, and making final decisions.

Click here for more information about Locala’s Planning Agents, or contact clementine.bouchet@asklocala.com