VIOOH Expands Programmatic DOOH Reach Across Brazil's Major Cities With We OOH Partnership
by on 28th Apr 2026 in News
Today (28th April, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specialising in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital inventory across major cities and regional areas.
The partnership delivers access to 320 digital screens generating over 1.3 billion monthly impressions, representing approximately 5% of Brazil’s DOOH market. We OOH’s inventory spans major urban centres and key arterial roads, connecting brands with audiences across Brazil’s most commercially important locations. Its diverse network offers multiple high-impact formats including roadside, street furniture, and large-format billboards across the country, enabling high-performance national campaigns with dynamic, real-time media activation.
Billboard placements, generating 414 million monthly impressions, provide national coverage in major cities including Brasília, Campo Grande, Cuiabá, Goiânia, Fortaleza, Maceió, Recife, Salvador, São Luís, Belém, São Paulo, Guarulhos, Belo Horizonte, Porto Alegre, Rio de Janeiro, and Florianópolis. Mub (Móveis Urbanos em Brasilia) screens, with 376 million monthly impressions, are distributed across the best areas of Brasília, alongside deployments on the main high-traffic roads of Campo Grande and Bancas coverage reaching both drivers and pedestrians.
Empena large-format displays, generating 59 million monthly impressions, are situated at strategic locations in Brasília, Campo Grande, Fortaleza, Salvador, and Porto Alegre, with an exclusive 3D Empena located at the high-footfall Pontal Shopping near Beira Rio Stadium.
"This partnership with We OOH marks an exciting expansion of our presence in Latin America, one of the world’s most dynamic and fast-growing DOOH regions," said Gavin Wilson, global chief commercial officer at VIOOH. "We OOH’s impressive reach across Brazil’s key cities and diverse inventory formats gives media buyers powerful new tools to connect with Brazilian audiences at scale, delivered through the precision and flexibility of programmatic DOOH."
"Partnering with VIOOH opens our inventory to international programmatic buyers and brings a new level of data-driven campaign capability to the Brazilian market," said Marco Bulara at We OOH.
"With VIOOH’s global platform, brands can now reach Brazilian audiences across our cutting-edge technology suite of billboards, Mubs and large-format Empenas, installed at strategic locations. Our impressive network of screens work to take the DOOH experience further, delivering the best results for advertisers," adds Loli Argello at We OOH.
Through programmatic buying via VIOOH's supply-side platform, advertisers gain enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and measurable results across We OOH’s comprehensive national network.
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