adWMG has announced the launch of Mobile UA, a new user acquisition solution designed for mobile studios and agencies running performance-based app growth campaigns.

The new offering gives advertisers access to 1.4 trillion available ad requests through the adWMG DSP, enabling mobile app marketers to scale CPI and CPA campaigns across high-quality traffic sources.

With Mobile UA, adWMG helps mobile advertisers acquire users, drive installs, and optimize for in-app actions across both Games and Utilities app categories.

Built for CPI and CPA campaigns

Mobile UA is designed for performance-driven mobile growth teams that want a simple and direct way to launch campaigns through a DSP environment.

Advertisers can run:

CPI campaigns focused on driving mobile app installs. CPA campaigns focused on post-install actions such as registrations, subscriptions, purchases, or other in-app events.

By connecting campaign tracking through leading mobile measurement partners, adWMG enables transparent performance tracking and campaign optimisation.

Simple launch process

adWMG has made the onboarding process straightforward for mobile studios and agencies:

1. Sign the contract
   Complete the partnership agreement with adWMG.
2. Choose adWMG in Adjust or Singular
   Select adWMG as the media partner inside your MMP account.
3. Share the tracking URL
   Provide the campaign tracking link for your mobile app.
4. Start receiving installs and actions
   Launch the campaign and begin receiving mobile installs and in-app events through the adWMG DSP.

Available for games and utilities Apps

The Mobile UA solution is currently available for advertisers promoting Games and Utilities apps.

With direct DSP access, large-scale ad request availability, and support for MMP-based attribution, adWMG’s Mobile UA offering gives mobile advertisers a simple way to launch and scale app growth campaigns.

Mobile studios and agencies can now partner with adWMG to run CPI and CPA campaigns and grow their apps through performance-based mobile advertising.

adWMG

WMG International (known as adWMG) is a comprehensive platform for programmatic monetisation, with a strong emphasis on leveraging data to optimise ad delivery for direct publishers and supply-side platforms. Being an Official Google MCM partne...

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