Assertive Yield, the AI-powered yield management and optimisation platform for the programmatic supply side, today (27th May, 2026) announced a strategic partnership with The Media Trust, a leader in Digital Trust & Safety for publishers, ad tech platforms, and advertisers.

The partnership is designed to help publishers protect their audiences from harmful, unwanted, or low-quality ad experiences while preserving revenue performance and operational control. As programmatic advertising grows more complex, publishers need technology that supports monetisation without compromising user trust, brand reputation, or the bottom line.

Through this collaboration, Assertive Yield and The Media Trust will help publishers bring ad quality, digital trust, and operational autonomy into a more connected workflow. Publishers will gain stronger visibility into how demand partners, creatives, and ad experiences impact both revenue and audience trust.

"Publishers should have the infrastructure, data, and tools to operate independently and stay in control of their future," said Nils Lind, CEO and founder of Assertive Yield. "Ad quality is now part of that mission. By partnering with The Media Trust, we are helping publishers protect their audiences, improve transparency, and support a cleaner, more sustainable digital advertising ecosystem."

A unified front for ad quality

The partnership combines Assertive Yield’s AI-powered yield management and optimisation capabilities with The Media Trust’s advanced malvertising prevention and digital governance. Together, the companies empower publishers to:

Protect audience trust by detecting harmful, disruptive, or unwanted ad experiences.

Preserve revenue by identifying quality issues that may impact monetisation, demand relationships, or long-term audience value.

Maintain control with clearer visibility into ad quality risks across the programmatic supply chain.

Operate more efficiently by helping ad operations and revenue teams detect, understand, and act on issues faster.

"Publishers should not have to choose between monetisation and consumer safety," said Leon Gurevich, CRO at The Media Trust. "Assertive Yield’s independent and publisher-first approach makes this partnership a strong fit. Together, we can help publishers protect revenue, improve ad quality, and create safer digital experiences."

The partnership reflects Assertive Yield’s commitment to empowering the supply side with independent, agnostic, and unbiased technology that helps publishers maintain control, grow sustainably, and focus on their core business.

Assertive Yield B.V.

Assertive Yield stands as a global leader in empowering publishers, SSPs, and Ad Networks to maximise their revenue potential. Its suite of solutions, including AY Prebid Server, Yield Manager, Yield Intelligence, Yield Optimisation, and Traffic Shap...

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