Azerion Integrates Spotify Ad Exchange into Hawk DSP, Unlocking Global Premium Inventory at Scale
by on 28th May 2026 in News
Azerion, a leading European digital advertising platform, today (28th May, 2026) announces the direct integration of the Spotify Ad Exchange into Hawk DSP, expanding its premium supply offering and giving advertisers seamless access to the world’s most popular audio streaming subscription service.
This integration reinforces Azerion's commitment to building a best-in-class omnichannel DSP, one that consolidates global premium inventory within a single, high-performance platform. Recent expansions have already strengthened Hawk's capabilities across EMEA, and the integration with Spotify marks the next step in that trajectory.
Comprehensive, global access to Spotify inventory
The Spotify Ad Exchange unlocks programmatic access to Spotify's high-quality inventory and engaged global audience, including:
- Core advertising formats: audio, display, and video, enabling seamless multi-format storytelling within a single campaign
- Music and podcast inventory: reaching highly engaged audiences in some of digital media's fastest-growing content categories
- Spotify first-party data: leveraging the platform's rich audience and streaming signals for more precise, relevant targeting
- All deal types: Private Marketplace (PMP), Programmatic Guaranteed (PG), and Open Auction, offering buyers full transactional flexibility
A streamlined, high-performance supply chain
The direct connection between Hawk DSP and the Spotify Ad Exchange fundamentally
simplifies campaign activation for advertisers. By reducing technical complexity in the supply
chain, Hawk DSP delivers improved performance and lower latency from the moment a
campaign goes live, tangible benefits that flow directly to advertiser outcomes.
"Spotify is where culture, media and commerce converge, and this integration means our
clients can now reach that audience at true global scale, across every format, with the
precision and efficiency Hawk DSP is known for. It's another step in our mission to give
advertisers the most powerful and transparent programmatic platform in the market," Mehdi Aroussi, senior director, global partnerships & MENA region at Azerion.
"Fans on Spotify are some of the most engaged in the world, and this integration makes it
easier for advertisers to reach them through Hawk DSP. We're bringing our full inventory
across audio, video, display, and podcast directly into the platform, giving advertisers across
EMEA more ways to buy on Spotify and more control to plan around the moments that
matter most to them," said Anne Bouttier, global head of automation sales at Spotify.
Expanding Hawk's omnichannel footprint
This integration is part of Azerion's broader strategy to deepen direct access to premium
global supply through its Hawk DSP. Recent integrations have brought additional
omnichannel capabilities across EMEA, and the direct integration with Spotify Ad Exchange
extends that momentum to a truly global scale.
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