Spyrosoft AdTech Launches Its AI Media Planner Solution
by on 11th Jun 2026 in News
Spyrosoft AdTech, a software development company specialising in advertising and marketing software, announces the official launch of its AI Media Planner to help companies eliminate manual processes and automate the most time-consuming aspects of campaign planning, setup, and execution.
The AI Media Planner is a fully customisable, agentic-based solution designed to provide companies with core media planning and campaign creation capabilities, while offering the flexibility to adapt it to their existing workflows and tools.
By combining AI-driven planning with flexible integration capabilities, it enables organisations to modernise their ad tech stack while unlocking new levels of efficiency and performance.
"When online advertising emerged in the mid-1990s, it promised to automate the buying, selling, and measurement of digital advertising using software and data. Despite all the automation that’s arisen in the digital advertising industry over the past three decades, many areas are still manual and time-consuming. One key area is campaign planning. The AI Media Planner aims to change that," said Piotr Banaszczyk, CEO at Spyrosoft AdTech.
The AI Media Planner transforms how ad campaigns are created by automating four core stages of the workflow:
- Brief analysis
- Strategy development
- Media planning
- Campaign setup and trafficking
Using a conversational interface powered by AI, the platform converts unstructured marketing briefs into fully configured, ready-to-use media plans.
It then distributes these plans across multiple channels, including search, social, display, CTV, OTT, and DOOH. It also automatically generates audiences and budget recommendations based on historical data and campaign objectives.
"Artificial intelligence is rapidly becoming a foundational technology for modern businesses," said Konrad Weiske, CEO of Spyrosoft Group.
"We are moving beyond isolated use cases toward a future where AI is embedded across entire value chains, helping organisations make better decisions, operate more efficiently, and create new opportunities for growth. Solutions like AI Media Planner demonstrate how AI can transform complex, knowledge-intensive processes into scalable, repeatable workflows, allowing people to focus on creativity, strategy, and delivering greater value to customers," Weiske added.
The AI Media Planner’s core features include:
- Conversational interface: Create media plans using natural language prompts and unstructured briefs.
- Advanced data ingestion: Process and contextualise data from CDPs, data lakes, CSVs, PDFs, and more.
- Cross-platform execution: Seamlessly activate campaigns across search, social, display, CTV, OTT, and DOOH.
- Human-in-the-loop automation: Generate complete campaign plans for review and refinement before activation.
"During internal testing, we saw a 30–60% reduction in media planning time and 3–5x improvement in reach efficiency and ROI through smarter audience and channel selection. These results highlight the tangible benefits that AI and improved automation can deliver to programmatic advertising," said Banaszczyk.
Unlike rigid, off-the-shelf tools, the AI Media Planner is a fully customisable and extensible solution designed to provide companies with the foundations to build their own product, while adapting and integrating it into existing workflows and tools.
It is designed to be integrated directly into proprietary systems such as ad servers or DSPs but can also be deployed within existing infrastructure and connected via APIs.
Depending on a project’s requirements, implementation can be completed in as little as one month.To learn more about Spyrosoft AdTech’s AI Media Planner, visit their website.
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