Thrad Announces Partnership with Thoughtworks
by on 18th Jun 2026 in News
Thrad, the advertising infrastructure provider for the AI ecosystem, has announced a new partnership with Thoughtworks, a global technology consultancy renowned for building intelligent systems at scale.
The partnership brings together Thoughtworks' deep technical expertise in AI-enabled transformation with Thrad's advertising infrastructure, enabling Thoughtworks to reach audiences within large language models (LLMs), where users are already actively engaging with AI, in a way that is ethical, scalable, and aligned with user experience.
Since the collaboration began, Thoughtworks has launched four campaigns through Thrad's platform, spanning topics including the transformation of AI into monetisation capabilities, agentic development, and the successful adoption of AI within enterprise workflows. Two further campaigns are currently active, exploring the evolution from AI assistants to autonomous agents and productivity through AI.
"For years, we've believed that advertising in AI doesn't have to be a compromise. It doesn't have to be intrusive, extractive, or at odds with user experience. Thoughtworks shares that vision and is building that future with us," said Andrea F. Tortella, CEO and co-founder of Thrad.
That sentiment is reflected in why Thoughtworks chose the platform. Thoughtworks' world-class expertise in building intelligent systems at scale, combined with Thrad's focus on responsible AI advertising, creates better outcomes for platforms, advertisers, and end users alike.
"We're thrilled to be working with a partner that understands how to reach audiences within AI environments without compromising on trust or user experience," said Sailesh JV of Thoughtworks. "Thrad gives us the infrastructure to communicate our solutions where our audiences are already engaging, and to do it with intention."
For Thrad, the partnership underscores the growing appetite among enterprise technology leaders to invest in AI-native advertising channels that reflect their own values around responsible innovation.
As both organisations continue to deepen their collaboration, Thrad and Thoughtworks aim to expand their active campaigns and explore new ways to demonstrate what becomes possible when technology is built with purpose.
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