EscalaX, a company specialised in digital advertising solutions and programmatic technology, continues to strengthen its international positioning by supporting initiatives that foster networking and create business opportunities within the ad tech industry.

In this context, the company served as the main sponsor of Mediterranean Hub, an initiative that brings together professionals from the digital advertising ecosystem through events designed to encourage strategic connections in a relaxed and welcoming atmosphere. Following the success of its first gathering held during Possible Miami at the end of April, Mediterranean Hub brought its unique networking experience to Cannes during Cannes Lions week.

The event brought together more than 70 professionals from different markets and companies across the sector. The gathering took place in a relaxed and distinctly Mediterranean setting, designed to facilitate valuable conversations among advertising and marketing professionals.

As the event's main sponsor, EscalaX also brought a distinctive Spanish touch to the evening by offering attendees a tasting of premium acorn-fed Iberian ham, one of the most celebrated highlights of the event and a key element in creating a unique experience for guests.

"At EscalaX, we believe that the best business opportunities are born from human connections. That is why we support initiatives such as Mediterranean Hub, which bring together leading industry professionals in an authentic and approachable environment designed to foster meaningful conversations beyond traditional business meetings," said Ana García Castro, CEO of EscalaX.

The event was also supported by Programmatic Spain as media partner, helping to amplify the initiative’s visibility among the programmatic advertising and digital marketing community.

With its presence in Cannes, Mediterranean Hub continues to establish itself as a meeting point for professionals across the ad tech industry. The organisation is already working on new initiatives and upcoming events in the coming months, with the aim of further strengthening the community and creating opportunities for connection among the key players in the digital ecosystem.

EscalaX

EscalaX, a global programmatic technology company, promotes a clean, safe, and transparent digital environment where brand safety and efficiency are fundamental pillars. Its strategy is based on offering solutions that combine advanced technology and...

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