Global independent brand lift measurement platform, Happydemics, and Adzymic, an omnichannel agentic advertising technology company, today (10th July, 2026) a strategic partnership across Asia-Pacific. 

The collaboration aims to make brand effectiveness measurement a native, integrated capability within omnichannel campaigns.

Adzymic powers the campaign planning and execution layer through AgenX, its agentic suite, deploying DCO-driven creative and media strategies that are contextualised, personalised, and optimised in real time across high-impact display, connected TV (CTV), and digital out-of-home (DOOH). 

Happydemics then independently measures live optimisation against meaningful brand outcomes, drawing on real consumer feedback from ad-recallers across metrics including brand awareness, consideration, and purchase intent. The platform does this without relying on panels and is benchmarked against thousands of studies across its global database.

Together, they establish a rigorous, closed-loop model for modern brand advertising. A continuous insight feedback loop enables brands and agencies to translate consumer response data into sharper creative and media decisions, driving measurable brand growth benchmarked against industry standards.

The result is a measurable, accountable advertising ecosystem where brands, agencies, and media partners across APAC can activate DCO creatives at scale while maintaining a clear, independent line of sight to brand outcomes.

"The convergence of digital data across outdoor, television, and online channels is fundamentally redefining the advertising landscape. Working with Happydemics, we can now connect signals from every stage of the marketing funnel to determine precisely which creative or media channel is driving consumer response, allowing us to dynamically allocate media investment across programmatic, direct, and agentic buys as performance signals shift," said Travis Teo, co-founder and executive director, Adzymic. 

"This partnership adds an essential layer of independent brand effectiveness measurement to Adzymic’s omnichannel and agentic offerings, enabling advertisers to optimise with confidence and deliver campaigns that generate genuine, lasting impact."

"Scale alone does not drive brand growth. What matters more is whether advertising creates a genuine shift in how consumers think, feel, and act," Baptiste Graffin, VP of sales Asia Pacific at Happydemics said. "Happydemics provides an independent feedback loop to answer that question. By precisely measuring the incremental lift between ad-exposed and unexposed audiences, we give brands and their partners the clarity to know what is working, optimise in-flight, and build strategies that compound over time. Our partnership with Adzymic brings that capability directly into the agentic advertising workflow, where it is needed most."

Adzymic

Adzymic is an award-winning provider of omnichannel creative and media solutions, specialising in Display, Video, CTV, and DOOH. Trusted by top brands and agencies, Adzymic drives impactful campaigns using its Creative Management Platform and Dynamic...

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