Silverpush, the contextual intelligence company, today (24th September, 2026) announced an official partnership with PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, to allow advertisers and brands to curate episode-level contextual segments where viewers are most receptive. This capability is available across all CTV supply available within PubMatic, including 28 of the top 30 global streamers. 

The integration leverages the Silverpush Contextual Intelligence Engine, which analyses and curates CTV content at the episode-level to identify contextual signals - including genre, programme type, and brand-safety classification - without the use of third-party cookies or user-level data. Buyers transacting through PubMatic can now select from 50+ pre-built contextual and brand-safety segments, applied pre-bid to ensure campaigns run only in brand-suitable, contextually relevant environments before a single impression is served. 

This means a travel brand’s ads, for instance, can be targeted to episodes where characters are planning trips, discussing destinations, or packing for vacations. Silverpush identifies those specific episodes across CTV supply, and PubMatic ensures the ad serves only in those episodes, maximising relevance and eliminating wasted impressions.

Silverpush Contextual CTV segments range from CTV content for sports fans, home improvement, beauty, travel, education, and more. This approach to CTV has led to big wins for agencies and brands that are laser-focused on performance for CTV campaigns. 

"We partnered with Silverpush and Pubmatic to run a contextual CTV campaign for a large educational institution," says Jay O’Brien, group director at WPP Media. "We found that by using contextual intelligence to target episode-specific CTV content, our CTV campaign delivered one of the highest return on ad spends from the whole campaign, driving more sign-ups than almost every other channel."  

While CTV is one of the fastest-growing channels for advertisers, buyers have struggled to execute contextual targeting at the episode level. Most solutions offer IP-specific or platform-level segmentation, forcing advertisers to choose between reach and precision. This partnership changes that by enabling episode-level targeting that delivers both. Silverpush Contextual Segments, powered by PubMatic, allow for a deeper understanding of what inventory will be targeted before a single ad dollar is spent and, with Silverpush Insights, teams are able to easily measure the content and contextual tactics that are performing best across different publishers. 

"We are excited to partner with Silverpush to place brands in front of audiences in the right mindset—and to do it at scale across our entire inventory footprint," stated Nicole Scaglione, VP of CTV/OTT at PubMatic. "Episode-level contextual targeting ensures your message appears alongside content that matches what people are actively choosing to watch across all major streaming platforms. When someone is watching travel-focused content, they're in a travel mindset, and more receptive and engaged. That relevance, available across our full supply, is what drives real performance. You're not limited to a single publisher's catalogue; you can reach engaged audiences everywhere they stream." 

"With 50+ pre-bid segments and endless ways to customise segments based on Pubmatic’s supply, we can truly provide the most efficient way to drive real performance from CTV campaigns," says Jeff Rich, EVP | MD at Silverpush. "We know that context matters more than ever, especially on the biggest screen in the house, and this ensures that every ad shows up only at the most relevant time in front of the most relevant audience." 

This year, clients that have used Silverpush Contextual CTV segments have driven: 

• +48% higher awareness 
• +22% higher consideration  
• +20% higher conversion 
• 40% lower cost-per-view 
• +10% higher attention compared to CTV benchmarks, according to Lumen Research

Silverpush Contextual CTV Segments are now available globally and can be activated directly on PubMatic or across every leading DSP.