goTom Powers the Next Generation of CTV Ad Sales – Built for Speed, Automated by AI
by on 5th Oct 2026 in News
The connected TV (CTV) market is one of the fastest-growing segments in digital advertising, and ad sales teams are under growing pressure to keep pace with it. goTom's Ad Sales Management Platform is built exactly for that: unifying CRM, order management, and billing into one AI-native system that takes teams from first quote to invoice without the manual steps slowing them down.
"What excites us is the impact this has on the CTV business as a whole: our platform sharpens the workflows that matter most, speed, inventory visibility, and access for advertisers, with AI at the core," says Yasin Korkmaz, senior account executive at goTom.
Zattoo, a leading European CTV and TV streaming provider, now runs its entire ad sales operation on goTom. A clear example of how the shift plays out in practice: Total Video bookings like Dynamic Ad Insertion (DAI) and action-triggered interstitials are created and activated faster, there are fewer manual errors, and teams have more time for client strategy.
"In CTV, speed decides everything: how fast we respond to demand, value and price inventory, and adjust campaigns as the market shifts. goTom doesn't just automate our processes, it's built for AI from the ground up, from the first quote to reporting. That's a real efficiency edge in a market that moves this fast," says Jan Luley, director advertising operations at Zattoo.
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