Nexxen & Brainlabs Leverage Smart TV Home Screen Advertising to Expand Audience Reach
by on 23rd Oct 2026 in News
Nexxen, the advertising technology platform that delivers full-funnel performance powered by unique data and media, announced today (23rd October,2026) the results of an advertising campaign for a global, big-box retailer and its media agency, Brainlabs. The campaign aimed to build broad awareness across Canada in the lead-up to this summer’s international soccer tournament.
By utilising exclusive, native connected TV (CTV) inventory through Nexxen TV Home Screen, it successfully drove more than 8.1 million impressions, including reaching 516,000+ unique viewers, at a prime moment: just as these audiences turned on their TVs.
Specifically, using Home Screen Hero and Banner placements across Hisense Smart TVs, powered by V OS (formerly VIDAA), the retailer extended audience reach while simultaneously building frequency throughout the tournament. The results underscore how Nexxen TV Home Screen, and home screen advertising more broadly, can empower brands to establish a high-visibility presence around tentpole events.
"Nexxen TV Home Screen was new territory for us and for our client, and a global soccer tournament was the right moment to test it," said Ben Kahan, head of programmatic, Brainlabs. "We are reaching people in that split second before they’ve even decided what to watch, which is a totally different kind of attention than anything mid-roll. That alone gave us a real reason to keep this format in the plan for future tentpole moments."
"When viewers turn on their TVs, the home screen is your brand’s first and perhaps most prominent opportunity to capture their attention," said Kenneth Suh, chief business officer, Nexxen. "This campaign demonstrates the impact of meeting audiences in that moment. Through Nexxen TV Home Screen, Brainlabs brought their client directly into viewers' living rooms across Canada, enhancing the brand’s visibility during a major sporting event."
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