Latest Stories

• As the Industry Evolves, so Does the Value of Contextual Targeting

  2 years ago News

  

  Ahead of this year's ATS London, Bill Swanson, SVP of EMEA at Connatix analyses how the value of contextual targeting has evolved in tandem with the digital advertising industry. The digital advertising space is always evolving. Between adjustments to the IAB [...]

• Copa90’s Charlotte Thomson on YouTube, TikTok, and Women’s World Cup Broadcast Rights

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Charlotte Thomson, head of women's football at Copa90, joins ExchangeWire's head of content John Still and COO Lindsay Rowntree to discuss DAZN's use of YouTube to grow the UWCL, Burnley FC Women's [...]

• The Stack: Meta Lobbied Ireland Over Data Transfers; TikTok Creator Info Stored in China

  2 years ago News

  

  This week: Meta lobbied Irish ministers over data transfers, TikTok stores some creators' information in China... Another eventful week for social media giants began with reports that Meta has lobbied Irish authorities over the transfer of European Facebook users' data to [...]

• The MadTech Sketch: The Cookie Cliff Is Coming. What Are You Going To Do Now?

  2 years ago News

  

  The cookie deprecation date has been confirmed – so what's next? In the latest MadTech Sketch, Ciarán O'Kane breaks down the addressable web. Google announced last week that it will not be moving the date for third-party cookie (3PC) deprecation in [...]

• Twitter Outsources Ad Monetisation; TikTok CEO to Head Lemon8 App

  2 years ago News

  

  In today’s ExchangeWire news digest: Twitter turns to programmatic advertising as worth plummets; TikTok CEO to lead new app; and Dentsu’s global ad report shows slowed growth. Twitter is outsourcing ad monetisation to ad tech For the first time, Twitter is making [...]

• What to Expect at ATS London 2023

  2 years ago News

  

  One of ExchangeWire’s flagship events, ATS London brings together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations, fireside chats, and networking. In a first for ATS, this year’s event is split into [...]

• The Future of Data-Driven CTV: Interview with PubMatic & Adalyser

  2 years ago News

  

  As TV viewing behaviour continues to shift towards streaming services from linear broadcasting, many advertisers are finding it challenging to navigate the fragmented landscape and effectively reach viewers in meaningful ways. Furthermore, connected TV (CTV) comes with fewer barriers to [...]

• Multi-Channel: a Holistic Approach to Targeting – Q&A with Edmund Mullins, StackAdapt

  2 years ago News

  

  With ATS London 2023 now less than two weeks away, Edmund Mullins, director of inventory and partnerships, EMEA at StackAdapt, tells us about the current state of measurement, the importance of multi-channel campaigns, and the value of digital out of [...]

• TikTok Secretly Stores Creators’ Information in China; Streaming Services see Dip Amongst UK Households

  2 years ago News

  

  In today's ExchangeWire news digest: TikTok has been revealed to secretly store users' financial information in China; streaming giants see a drop in UK users; and Nvidia surpasses a USD$1tn (~£809.5bn) valuation. TikTok creators’ financial information stored in China The financial information [...]

• Meta Lobbied Ireland Over Data Transfers; JioCinema Breaks Streaming World Record

  2 years ago News

  

  In today's ExchangeWire news digest: Meta lobbied Irish ministers over data transfers; JioCinema usurps Disney to break streaming world record; and Nvidia announces it is building Israel's most powerful supercomputer. Meta lobbied Irish authorities over EU-US transfers Facebook-parent Meta has reportedly lobbied [...]