Latest Stories

• Seedtag’s Contextual AI Reveals Drivers of Online Interest in International Women’s Day

  2 years ago News

  

  Seedtag, a leading contextual advertising company comprised of 49% female staff, with 48% of management positions being occupied by women, has revealed the key online content drivers for International Women’s Day (IWD), using its state-of-the-art contextual AI technology LIZ©. The key [...]

• White House Backs Bill to Ban TikTok; Musk Ordered to Increase Twitter’s Human Moderators

  2 years ago News

  

  In today's ExchangeWire news digest: Washington endorses legislation to ban TikTok; Brussels tells Musk to hire more human moderators for Twitter; and e-commerce platform Shopee reports its first-ever quarterly profit. Washington supports bill to ban TikTok The White House has endorsed new [...]

• 'The Inevitable Disruption of an Inefficient System': State Your Case on Sustainability

  2 years ago News

  

  ExchangeWire’s Industry Review returns in May 2023. One of our key themes is sustainability, an issue that the industry can't, and shouldn't, ignore. As all industries are encouraged to look at their own impact on the environment, advertising is looking more [...]

• 'A Recalibration is Overdue': have your say on measurement, attention and context

  2 years ago News

  

  ExchangeWire’s Industry Review returns in May 2023, and there’s still time for you to lead the discussion. We’re taking a look at each of our industry-defining themes this week, starting with measurement, attention and context. Getting the big decisions right matters, [...]

• The MadTech Podcast Special: The Evolution of Digital Supply Chains

  2 years ago Podcast

  

  In our latest episode of The MadTech Podcast Special, Emma Newman, chief revenue officer, EMEA at PubMatic, joins ExchangeWire head of content John Still. Together, Newman and Still discuss issues including efficiency, transparency, and the key challenges impacting digital supply [...]

• Tombras Selects Clinch as Primary Ad Serving & Omnichannel DCO Partner

  2 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, today (March 8th, 2023) announced that the company has been selected as the primary ad serving and dynamic creative optimisation (DCO) [...]

• Adnami Appoints Sophie Spencer as UK Agency Sales Director

  2 years ago News

  

  Ad tech company Adnami has appointed Sophie Spencer as UK agency sales director as it continues its rapid expansion across Europe, with growing numbers of advertisers across the continent turning to Adnami’s high-impact display and video formats. Formerly head of agency [...]

• The Evolution of OOH

  2 years ago News

  

  By the start of 2020, the Out of Home (OOH) advertising had experienced growth for 36 consecutive quarters. Despite being one of the oldest forms of advertising, OOH has seen tremendous development in tandem with technological advancements. This has been [...]

• Adsquare & Scoota Expand Partnership

  2 years ago News

  

  Scoota, a leading independent ad tech company, has announced an expansion to its partnership with Adsquare, an award-winning location intelligence platform. This latest integration sees Adsquare data accessible from within the Scoota platform for programmatic digital out-of-home (DOOH) planning and [...]

• Denstu to Acquire Tag in £533m Deal; Washington Post Launches Game to Boost Subs

  2 years ago News

  

  In today’s ExchangeWire news digest: Dentsu to buy Tag for £533m; Washington Post launches new game to boost subscriber base; and the US JIC moves towards new measurement standards for premium video. Denstu strikes deal to purchase Tag Japanese marketing behemoth Dentsu [...]