Latest Stories

• NumberEight Partners With FourM to Solve Identity With Cohort-Based Marketing in the Japanese Market

  2 years ago News

  

  NumberEight and FourM - Japan’s leading app consultancy and integration house, and a subsidiary of end-to-end commerce enablement company AnyMind Group - have signed a deal to empower Japanese publishers by providing them access to unique new first-party data. By [...]

• Twitter Revenue Down 40% for Q4 2022; Binance Plan to Elude US Authorities Exposed

  2 years ago News

  

  In today's ExchangeWire news digest: Twitter reports its revenue and adjusted earnings dropped in December 2022; A report from The Wall Street Journal has revealed that Binance planned to elude US authorities; and the FTC fines BetterHelp for sharing sensitive [...]

• Commerce Media: The Anatomy Of a Utility Publisher

  2 years ago News

  

  Following on from last week’s MadTechSketch, Ciaran O’Kane dives a little bit deeper on the “utility publishers” category that is becoming a mainstay of commerce media. Typically a utility publisher is a service not reliant on advertising as the primary revenue [...]

• The Stack: Axel Springer Shifts to US, Ex-Meta Execs Launch Anonym

  2 years ago News

  

  This week: Axel Springer sets its sights on the US, former Meta execs launch new measurement start-up Anonym… Wednesday marked the start of Spring, and it appears the tech industry is already embracing the season of new beginnings. In Europe, German [...]

• The Road to ATS London: Industry Obsessions in 2023

  2 years ago Podcast

  

  It's a change of pace for this week's episode of The MadTech Podcast; we're bringing you the highlights from our Industry Obsessions in 2023 panel discussion from The Road to ATS London. This event, which was exclusive to agencies, brands, [...]

• Playground xyz Study Finds Carbon Emissions From Digital Ads Fall by 63% on Average When Measured & Optimised for Attention Time

  2 years ago News

  

  Playground xyz, the leading attention measurement and optimisation company, released a study today (March 2nd, 2023) leveraging Scope3 data that found carbon emissions from digital ad campaigns can be reduced by 63% when campaigns are optimised for attention time. The study [...]

• Former Meta Execs Launch Measurement Start-up; Just Eat to Lose €5bn over Pandemic-era Deals

  2 years ago News

  

  In today's ExchangeWire news digest: former Meta executives launch a start-up for improved ad measurement; Just Eat to receive an almost €5bn (£4.4bn) writedown over pandemic-era deals; and TikTok implements new settings to limit teens' use of the video-sharing app. Ex-Meta [...]

• Evorra Partners With Lotame’s Panorama ID™ Solution to Power Activation

  2 years ago News

  

  Evorra, the simplest-to-use next-generation SaaS audience marketplace for brands and agencies, has launched a global partnership with Lotame, the global technology company that makes customer data smarter, faster, and easier to use, to spearhead the use of its Panorama ID [...]

• Winkel Media selecciona a Hivestack como socio de la plataforma del lado de la oferta para publicidad programática digital fuera del hogar

  2 years ago News

  

  Hivestack, la empresa de tecnología de publicidad digital exterior programática (DOOH) líder a nivel mundial, anunció hoy (Marzo 3rd, 2023) su asociación con Winkel Media, la primera red de análisis de datos y medios digitales inteligentes de América Latina, con [...]

• Winkel Media Selects Hivestack as Supply Side Platform Partner for Programmatic Digital Out-of-Home

  2 years ago News

  

  Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (March 1st, 2023) announced its partnership with Winkel Media, Latin America’s first smart digital media and data analytics network, with over 5,000 screens located in prime retail [...]