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Starcom's Isabelle Baas on Ditching In-Housing, Woolworths, and CTV Over Linear Ad Spend
On this week’s episode of the MadTech Podcast, Isabelle Baas, managing partner at Starcom, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they discuss: - Brands are reconsidering ditching agencies in favour [...]
TikTok Launch Lead Generation; WPP Set Up New Global Data Company, Choreograph
In today's ExchangeWire news digest: TikTok introduce first-party data solution Lead Generation; WPP launch Choreograph, a new data company; and Spotify set up a new paid podcast subscription offering. TikTok introduce Lead Generation TikTok have launched Lead Generation, a new first-party solution [...]
The Science of Marketing: Adapting Skills for the Data-Driven Age
Writing exclusively for ExchangeWire, Tug CTO Eoin O'Neill (pictured below) outlines how the value of digital expertise has risen amid COVID-19, and explains why brands should broaden their perception of a promising marketer if they hope to thrive post-pandemic. Digital skills have [...]
HUMAN Take Down PARETO CTV Botnet; YouGov Launch YouGov Safe Data Marketplace
In today's ExchangeWire news digest: HUMAN take down CTV botnet PARETO; YouGov launch a new data marketplace, YouGov Safe; and Amazon's DSP experienced substantial growth in Q1 2021. HUMAN take down CTV botnet with help from Roku and Google HUMAN have revealed [...]
Digital is now an Ecosystem in its Own Right: Q&A with Garrett O'Reilly, Hearts & Science
In the wake of his agency's creation of a brand new head of digital role, Hearts & Science MD Garrett O'Reilly (pictured below) discusses digital transformation, its impact on the ad tech industry over the past year, and what the [...]
Time To Reframe The Industry: The Service Layer
What do you do when the entire structure that acted as the foundation of a multi-billion dollar industry collapses in on itself? It’s not an easy question to answer. And an even more difficult problem to solve. But that’s where [...]
Google's Cookie Deprecation Under EU Antitrust Scrutiny; Outbrain Prepare for IPO
In today's ExchangeWire news digest: the EU Commission confirm that they are examining Google's decision to deprecate third-party cookies as part of their antitrust investigation; content marketing platform Outbrain prepare to go public; and a report from the AOP and [...]
Pinterest and Shopify Extend Partnership; DoubleVerify Go Public
In today's ExchangeWire news digest: Pinterest and Shopify extend their partnership to another 27 countries; DoubleVerify see shares rise after going public; and HBO Max gain nearly 3 million new subscribers in Q1 as AT&T beat financial estimates. Pinterest and Shopify [...]
The MadTech Podcast Special - Redefining Audience Addressability
Our sixth edition of The MadTech Podcast Special explores audience addressability, and, more specifically, how this is being redefined in the rapidly changing world of marketing and advertising. In this episode, Amy Williams, founder & CEO of Good-Loop, Jacques Edeling, programmatic operations [...]
ShareChat Surpass $2bn Valuation; German Regulator Fights WhatsApp Update
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: ShareChat surpass the USD $2bn valuation mark; Germany's data commissioner seeks a halt to WhatsApp's impending privacy update; consumers express [...]
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