Latest Stories

• Sports Streaming Part 2: Future All-Stars?

  2 years ago News

  

  As the competition for sports streaming rights heats up, ExchangeWire’s Mat Broughton takes a look at what moves the major players are making, and which companies are still warming up. In part two, we rundown which of the tech giants are [...]

• Initial Assessment by Scope3 Reveals Key Carbon Benefits of Teads’ Direct Inventory 

  2 years ago News

  

  Teads, the global media platform, today (April 12th, 2023) revealed key carbon benefits of its direct inventory in an initial assessment by Scope3 analysing over 500 domains with direct integration. This assessment comes on the heels of Jounce Media’s findings [...]

• South Korean Fines Google ₩42.1bn; Twitter "No Longer Exists" as Musk Merges with X Corp

  2 years ago News

  

  In today's ExchangeWire news digest: Google fined in South Korea for stifling rival app store; Elon Musk merges Twitter with X Corp on the road towards creating an "everything app"; and Masayoshi Son reportedly prepares to sign off on a [...]

• Webinar on How Crimtan Can Help Decipher What Your Customers Really Think

  2 years ago News

  

  Data experts at leading programmatic agency, Crimtan, are sharing their knowledge and have created a tool on how best to measure brand awareness. One of the biggest challenges for marketers is being able to accurately measure brand perception and brand awareness. [...]

• Sports Streaming Part One: The Major Leagues

  2 years ago News

  

  As the competition for sports streaming rights heats up, ExchangeWire’s Mat Broughton takes a look at what moves the major players are making, and which companies are still warming up. In part one, we take a look at the biggest spenders, [...]

• Unlocking Actionable Insights for Video: Q&A with James Malins, Tremor Video

  2 years ago News

  

  In association with Unruly In this exclusive Q&A with ExchangeWire, James Malins, chief revenue officer, Tremor Video, discusses the power of using actionable insights tools when conducting marketing research, and the ways in which brands can utilise such tools to craft [...]

• Adnami Appoints Burnett & Bukholt to Support Continued Expansion

  2 years ago News

  

  Ad tech company Adnami has appointed Ryan Burnett as UK sales director and Bjørn Laffrenz Bukholt as head of programmatic & ad ops, as growing numbers of advertisers across Europe turn to its high impact display and video formats. Ryan’s objective [...]

• Alibaba Launches ChatGPT Rival; Former Execs Sue Twitter over Unpaid Fees

  2 years ago News

  

  In today’s ExchangeWire news digest: Alibaba reveals its in-house chatbot, pledging to integrate AI across its business; three of Twitter’s formers executives file a lawsuit against the social media platform; and PDD’s budget shopping app Temu sees US downloads boom. Alibaba [...]

• Xaxis Romania in Collaboration with Adelaide Offers Attention Measurement Services for Renowned Brands

  2 years ago News

  

  Xaxis Romania and Adelaide, the leader in attention-based media quality measurement, announce a strategic partnership offering advertisers advanced attention measurement and activation capabilities for digital campaigns.  Thanks to this partnership, GroupM Romania clients can use Adelaide metrics to achieve superior results [...]

• Oliver Agency's Amina Folarin on Experimenting with Web3, Live Events, and More

  2 years ago Podcast

  

  On this week's MadTech Podcast, Amina Folarin, chief executive officer, UK group, at Oliver Agency, joins ExchangeWire editor Grace Dillon and head of content John Still to discuss how brands are experimenting with Web3, the nature and importance of live [...]