Latest Stories

• dentsu's Dan Calladine on the Growth of AVOD, Chatbot Misinformation, and the State of the Metaverse

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Dan Calladine, head of media futures at dentsu, joins ExchangeWire's Grace Dillon and Mat Broughton to discuss the growth of AVOD, concerns about chatbots spreading misinformation, current views of the metaverse, and [...]

• Channel Factory Appoint Industry Veteran Gerald Garcia as Chief Finance Officer

  2 years ago News

  

  Channel Factory, the global brand suitability and contextual advertising platform is bolstering its leadership team in the US by appointing Gerry Garcia as chief financial officer. Garcia is a veteran of the industry, with over 20 years experience in advertising, [...]

• fifty-five Research RevealsChatGPT Wrong on More Than Half of Google Analytics 4 FAQs

  2 years ago News

  

  Since exploding onto the scene in November 2022, ChatGPT has been one of the most hotly debated new tech trends, predicted to change the world of work. However, new research from martech consultancy fifty-five reveals that the bot is a [...]

• Yieldbird Shows Commitment to Publishers as it Invests in Revamping it’s Products with the New Yieldbird Platform

  2 years ago News

  

  Yieldbird, the leading programmatic advertising management platform for online publishers, has announced that it is investing heavily in revamping its products with the new Yieldbird Platform. The open launch is scheduled to happen later this year. Yieldbird has built its reputation [...]

• How Will Web3 Change Advertising?

  2 years ago News

  

  With the advent of new technologies and enhanced user experience, users have become more connected than ever before. Georges Tertois of Eidgensi looks at how Web3 can enhance this shift even further, and what it will offer to advertisers. Nowadays, virtually [...]

• Experts Call for AI pause; Meta to Ban Political Ads in Europe?

  2 years ago News

  

  In today's ExchangeWire news digest: tech experts appeal for a hiatus on AI development; Meta mull barring political advertising on their platforms in Europe; and Tencent bring a paid subscription option to WeChat. Experts call for pause in AI’s development A group [...]

• Alibaba Splits into Six; Apple Launch Pay Later Service

  2 years ago News

  

  In today's ExchangeWire news digest: Alibaba reveals plans to divide into six separate divisions; Apple launches Apple Pay Later; and Douyin launches Qing Tao to rival Bilibili. Alibaba to spin off business units Chinese tech giant Alibaba has revealed plans to split [...]

• Standard Life Appoints Merkle for Customer Experience Transformation Work for its Pensions & Savings Business

  2 years ago News

  

  Standard Life, part of Phoenix Group, has appointed Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, to support the end-to-end customer engagement transformation of its pensions and savings business. Merkle’s appointment to handle the data and technology transformation brief [...]

• Numbat GmbH Goes All-In on Broadsign to Power EV Charger Advertising Network

  2 years ago News

  

  Broadsign and Numbat GmbH today (March 29th, 2023) announced that Numbat has selected the Broadsign digital-out-of-home (DOOH) advertising platform to build, power, and scale advertising capabilities for its growing network of sustainable, high-power electric vehicle (EV) charging stations.  As Numbat rolls [...]

• IAS Provides First Verification Solution to Amazon Publisher Services Connections Marketplace

  2 years ago News

  

  Integral Ad Science, a global leader in digital media quality, announced its publisher optimisation solution is now available within the Amazon Publisher Services (APS) connections marketplace. APS is a suite of cloud services that helps publishers build, monetise, and grow their [...]