Latest Stories

• mc R&D GmbH und Hivestack: Partnerschaft für Programmatic DOOH Advertising

  2 years ago News

  

  Hivestack, das weltweit führende Technologieunternehmen für unabhängige programmatische digital-out-of-home-Werbung (DOOH), hat mit der mc R&D GmbH (mcrud), Deutschlands größtem Anbieter von Fahrgastfernsehen, eine Partnerschaft vereinbart. Durch die Kooperation sind die 5.800 Screens in rund 2.000 Fahrzeugen des ÖPNV (U-Bahn, Bus, [...]

• Brand Advance SSP To Measure Carbon Footprint Of Online Ads Through Green Media Integration With Good-Loop

  2 years ago News

  

  Brand Advance SSP, the leading diversity media ad tech platform, today announced a global partnership with purpose-led ad platform Good-Loop that enables advertisers to measure the carbon footprint of their digital campaigns. The partnership will see Good-Loop’s proprietary green media technology [...]

• Anzu, Eskimi & Hot Wheels Launch Intrinsic In-Game Advertising Which Drives Success For Hot Wheels

  2 years ago News

  

  The world’s best-known scale-model toy car brand Hot Wheels (Mattel), worked with Mediabrands Slovakia, Eskimi, a full-stack programmatic advertising platform, and Anzu, the global in-game advertising platform, to launch an intrinsic in-game advertising campaign to promote their Monster Trucks (Trucks [...]

• Musk Pushes Towards Payments on Twitter; Shein Taps Ex-SoftBank Exec for LATAM Arm

  2 years ago News

  

  On today's ExchangeWire news digest: Musk proceeds with his vision of payments on Twitter; fashion giatns Shein to appoint ex-SoftBank executive to its LATAM operations; and TikTok's CEO will testify in front of US Congress in March. Twitter works towards payments [...]

• Microsoft, GitHub & OpenAI Appeal to Dismiss Lawsuit; UK Homes Cancel 2 Million Streaming Services

  2 years ago News

  

  In today's ExchangeWire news digest: Microsoft, GitHub, and Open AI appeal against a copyright infringement lawsuit; UK households cancelled over two million subscriptions to video-on-demand services last year; and China's Baidu is reportedly building its own AI-powered Chatbot. Microsoft, GitHub, and [...]

• Broadsign Hires Veronica Ong to Lead Sales in Southeast Asia

  2 years ago News

  

  Building on a significant year of growth in Singapore and the broader Asia-Pacific region, digital-out-of-home (DOOH) marketing technology developer Broadsign today (January 30th, 2023), announced the addition of Veronica Ong to its team as sales director, Southeast Asia (SEA).  Joining Broadsign [...]

• The Stack: DOJ Sues Google to Break up Market Dominance; Microsoft Pours Billions into OpenAI Partnership

  2 years ago News

  

  This week: DOJ sues Google over "anticompetitive conduct"; Microsoft expands OpenAI partnership. Google made headlines this week when parent company Alphabet announced it would cut 12,000 staff in the latest round of job cuts, sparking criticism from former employees. The tech [...]

• Total Media’s Celine Saturnino on Digital Ads, US Vs TikTok, and Programmatic Transparency

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Celine Saturnino, COO of Total Media, joins ExchangeWire editor Grace Dillon and COO Lindsay Rowntree to discuss digital ads becoming more relevant, TikTok opening their algorithms to the US, the latest ISBA [...]

• DoubleVerify Appoints Four Commercial Hires to Spearhead Growth Across EMEA

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the appointment of four strategic commercial hires in the Europe, Middle East, and Africa (EMEA) region. Brandon Whitelock, Steve Sargent, Jonathan Lucas, and Taha Crorie, all join [...]

• How AI Evolves Programmatic Creative and Execution

  2 years ago News

  

  In this week's MadTech Sketch, Ciarán O'Kane turns his attention to AI, and how new tech can evolve programmatic creative and aid campaign execution. Much has been written about the magic capabilities of ChatGPT since it was released into the wild [...]